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Ooops... Smeg did it again!

Molson just couldn't resist this year either. After the fridge full of beer which could only be opened by scanning a Canadian passport during the Sochi Winter Olympics, and then the one which could be opened by singing the Canadian national anthem, summer 2015 sees an amazing new cooperation between the famous Canadian brewery and an iconic FAB28 fridge.... Continue

Nourish and Preserve with Smeg

H-drà Festival - Smeg Which is the best domestic appliance for preserving food, if not the refrigerator? This is one of the questions answered during the H-drà Festival, an exhibition on the themes of art, science and sustainability held in Lecco, Italy, in early June. The undisputed stars of the show, based on the concept of food preservation as well as their identity and environmental credentials, were four iconic FAB fridges donated by Smeg. Continue

Smeg and the 50s Style Collection: an award-winning digital project.

The definition of “good design” is inseparable from that of the “well communicated”: this is the reason behind Smeg's triumph with its site www.Smeg50style.com at the 16th Interactive Key Awards in the Domestic Appliances, Information Technology, Web Services category (with a nomination in the Social Media Marketing Non Food category as well). Continue

FAB10: A REAL 'ART FRIDGE'

Fridge FAB10 Smeg - Grolsch What do you get when you combine Grolsch beer, FAB10 fridges and thirteen South African artists? Maybe unexpectedly, this improvised trio came up with some genuinely unique works of art able to perfectly represent the numerous artistic and cultural identities of today's South Africa. Continue

SMEG ART: AND THE WINNER IS…

Matt Blackmore has been named this year’s SMEG Art Design competition winner with his travel-themed entry, ‘Round the World’ - inspired from a Blackmore family treasure of a travel trunk that belonged to his Great Grandmother. Continue

SMEG'S SILVER ANNIVERSARY

Reaching one's 25th wedding anniversary is an important milestone that deserves to be properly celebrated. But what happens when the milestone is reached by a brand like Smeg and two European countries like the UK and Belgium? Well, obviously, you celebrate – twice! And in style. Continue

SMEG ART

Do you remember the competition launched in 2013 by Smeg New Zealand that we told you about a few months back? It was a full-on style competition, open to all New Zealand designers, with the challenge for each of them to customise a FAB28. Continue

Hometta's travels, #2

Here we are again with an update on the adventures of Hometta, the mobile home from the design on board+ collective that is travelling across Europe in search of artistic and design experiences in the company of a white FAB10. Continue

I WANT TO BE A PART OF IT: SMEG A NEW YORK

For the event, I Love Italian Food, the not-for-profit organisation which aims to spread Italian culinary culture across the world, offered its guests an evening revolving entirely around genuine products with designated posts dedicated to pasta, Parmigiano Reggiano, cured meats and wine. Continue

AN INTERVIEW WITH SMEG CEO; VITTORIO BERTAZZONI

Over the years Smeg has never stopped innovating. Always focusing on technology, research and creativity, the brand has gone from strength to strength with the help of great architects and designers to create some truly iconic pieces. From the first "slim" dishwasher, to the design of the new hobs, to the icon FAB28, technology has always blended seamlessly with style. Continue

On holiday with Smeg

As the weather improves and summer approaches, you will no doubt be feeling a desire to get away on holiday. Exotic beaches, foreign capitals, or even a break closer to home – there is always something to suit all tastes and all budgets. Continue

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