WEST ELM AND SMEG
There is something magical about New York. For many, a year with the Big Apple in their face is one of life’s rites of passage. And little wonder why: there’s 800 languages spoken, 9 million global citizens of the world, Time Square, MOMA, Wall Street, saltbox and art deco buildings, skyscrapers, innovations which become phenomenon at every step, and a skyline that will indelibly leave a mark on your mind. Forever. And don’t forget Broadway, where music, entertainment and design – iconic and avant garde - call home.
Enter Smeg’s FAB fridge - the Italian icon of cool - displayed in one the States’ top retailers of home furnishings and gourmet products, West Elm. Smeg’s FAB28 fridges and top-line freestanding cookers have been invited into 20 of the 45 West Elm stores filling its shop fronts and interior displays with a strong presence of colour, Italian design and synergy. West Elm makes up one of the five brands under the Williams-Sonoma name - indisputably the country’s top retailer in home living - and is a hot spot for lovers of global design and innovations to meet face to face with Smeg.