THE SMEG 50'S RETRO STYLE FRIDGE, AN ITALIAN AMBASSADOR IN SPAIN
"As the sky turned into shades of red and blue, as agreement with Peroni, the guests began to arrive: TV media, fashion, trend and food bloggers, hoteliers and high-life trendsetters ... ": This is the prologue to a social event that will be gossiped about in even the farthest corners of the globe: AFTER-WORK: el Aperitivo Peroni. The happening, organized by Peroni in the coolest and trendiest part of Barcelona had the hard task of presenting the Italian tradition of going for an after-work aperitif. Luckily the Smeg FAB fridge was on-hand to receive the guests, playing the role of a Made-in-Italy ambassador. It was perfect for the job because it is both a symbol of and icon of Italian style and inventiveness.
From 20:00 to 22:30, the guests tastebuds were treated to a delicious SHOW-COOKING where 4 chefs cooked a tasting menu which had been created especially for Aperitivo Peroni, and in which the presence of our marvellous FAB helped to amuse the eyes of the invitees.
The event received the thumbs up of all the guests, and was so successful that it will be repeated on other dates in other terraces of Barcelona's other most prestigious Hotels.
El Aperitivo Peroni can be followed on facebook: www.facebook.com/PeroniSpain and twitter: @PeroniSpain
Copyright Agencia HACHE Creative Strategies
AFTER-WORK: el Aperitivo Peroni