In the beginning, there were benefactors. Churches would commission artists to design large paintings that glorified creation, and the sovereign would hire sculptors and artists to come up with huge commemorative paintings of victories and battles.

Then, times changed and the world become more secular, and the Giottos, Michelangeloes and other artistic giants were replaced by the likes of Selwyn Senatori, an eclectic Italian-Dutch artist who paints directly onto refrigerators.

That’s why it’s now perfectly normal to see a cyclist in his final sprint pedaling like the wind on the pink door of a Smeg 1950’s style fridge . To honour the opening leg of the Giro d’Italia that began in Amsterdam some time ago, our Mr. Selwyn painted six FABs with images inspired by this historic cycling race - all before a live group of onlookers in the Smeg Holland showroom. 

Selwyn also illustrated six FAB30s entirely with seafaring themes during Sail Amsterdam 2010, the largest nautical exposition in the Netherlands.  Once again, he did it in front of a captivated crowd. 

That’s a far cry from the time when only Popes and emperors could witness such undertakings.  And let’s face it:  Botticelli, Perugino and Pinturicchio simply wouldn’t know what to do with a spray can now would they?

2014 Smeg S.p.A. © - P.iva 01555030350
Other countries
Italia United Kingdom Other countries France Deutschland Netherland España Sverige Русский