THE ART OF STUART SEMPLE (AND THOSE OF YOU WHO BELIEVE THAT FRIDGES ARE FOR STORING FOOD)
Have you got a Smeg fridge at home? Go to the kitchen and have a good look at it. What did you notice? Nothing? Go back to the kitchen and observe it again: how does it look? What have you put on the door? Have you decorated it with magnets? Have you put a memo board on it? Have you covered it with colourful post-it notes? Now you are getting a bit closer to what the artist Stuart Semple saw when he looked at the surface of the door and was able to gain such a deep understanding of a pop icon that he resurfaced with an excellent idea for a series of installations. A fridge door, my friends, is a page which tells a thousand stories. Unlike with a toaster or a blender, a fridge door is a space where people can leave notes and exchange messages and bit by bit that door can be customised for a highly personal effect, similar to an enormous, metal household social network webpage. Why does Stuart use the door of a Smeg fridge to display this Facefridge (or Fridgebook if you prefer)? In his words: "There’s something so gorgeous about Smeg fridges, they are just iconic in every way, they just personify refrigerator, they are timeless. I’ve always loved them, there’s something strangely nostalgic about them too". Now go back to the kitchen and have a look once again at your personal profile - sorry, your Smeg fridge.