Reaching one's 25th wedding anniversary is an important milestone that deserves to be properly celebrated. But what happens when the milestone is reached by a brand like Smeg and two European countries like the UK and Belgium? Well, obviously, you celebrate – twice! And in style. Continue
Do you remember the competition launched in 2013 by Smeg New Zealand that we told you about a few months back? It was a full-on style competition, open to all New Zealand designers, with the challenge for each of them to customise a FAB28. Continue
For the event, I Love Italian Food, the not-for-profit organisation which aims to spread Italian culinary culture across the world, offered its guests an evening revolving entirely around genuine products with designated posts dedicated to pasta, Parmigiano Reggiano, cured meats and wine. Continue
Remember how, two weeks ago, we suggested a really alternative tourism option, taking in the new Smeg showrooms dotted around the world? Continue
Warning: if you are afraid of heights, this story might not be for you. Don't say we didn't warn you! Continue
What do six hundred bikers, a top Russian rock band and a SMEG fridge all have in common? Continue
Long standing Smeg retailer, Coopers of Bath, have decided to support the cause with a stunning window display! They created a retro inspired window for the month of November, to go inside with the 30 days of Moustache Mayhem, known as ‘Movember’. Continue
There is something magical about New York. For many, a year with the Big Apple in their face is one of life’s rites of passage. And little wonder why: there’s 800 languages spoken, 9 million global citizens of the world, Time Square, MOMA, Wall Street, saltbox and art deco buildings, skyscrapers, innovations which become phenomenon at every step, and a skyline that will indelibly leave a mark on your mind. Forever. And don’t forget Broadway, where music, entertainment and design – iconic and avant garde - call home. Continue
SMEG50style interviewed FAB10, our specialist test pilot, trackside. FAB10 was enthusiastic: "The control on the bends is wonderful, it was a great thrill even going slow in lower gears. And the acceleration is amazing ... "- concluded the Smeg fridge -" ... I felt like I had ice cubes falling down my spine." Continue
So it should come as no surprise that we jumped at the chance to sit more than 50 metres up and sponsor a truly breathtaking occasion: Dinner in the Sky. Continue
Bob Perry is the exact opposite of us city types. Bob is a tough cookie. Just as well, because if you're not willing or able to do what you can to get by in the place he lives in, you won't last 3 months. Cow Bay is one of the wildest corners of Australia, home to a rainforest which sees 4 cubic metres of rainfall every year and completely lacking in electricity. Oh, and there isn't a single police officer among the 700 souls who live there. Continue
"As the sky turned into shades of red and blue, as agreement with Peroni, the guests began to arrive: TV media, fashion, trend and food bloggers, hoteliers and high-life trendsetters ... ": This is the prologue to a social event that will be gossiped about in even the farthest corners of the globe: AFTER-WORK: el Aperitivo Peroni. Continue
The Smeg stand was absolutely buzzing as soon as the doors opened on Friday 16 March, the first day of the show. The show was officially opened by HRH Prince Charles who performed the ribbon cutting ceremony in front of the growing crowds.
The main attraction on the Smeg stand was the prototype of a new Traditional Range Cooker making its first appearance in the UK. Visitors were keen to give Smeg staff who were manning the stand, plenty of very positive feedback. The cooker is due to be launched in the Summer. Continue
The Italian Chamber of Commerce in Sweden chose Smeg products to enrich and contextualise the exhibition space dedicated to prestigious brands which carry the flag for Italian production to mark the 150th anniversary of the unification of Italy. Continue
The prize ceremony for young directors MOVI&CO was held on 1st December at the Triennale in Milan. The winners included the viral video created for Smeg by Nicola Martini, which interprets the famous FAB fridge from an ironic and fun standpoint.
An original creative idea brought to life with a lively rhythm and playful feel. A free and uninhibited look which takes on the difficult task of approaching a style icon in order to interpret its soul in a new way. The film created for Smeg by the young video maker Nicola Martini makes the FAB fridge the star of a fun story, which transforms domestic life into a game.
The hit film The Curse of the Were Rabbit follows the eccentric inventor Wallace and his intelligent but silent dog, Gromit, as they come to the rescue of a village plagued by thousands of rabbits in the crucial lead up to their esteemed annual vegetable competition! Continue
The world of trend setters has once again declared its passion for 50’stylosophy. Ubisoft, the most important French videogame company, wanted to decorate the relax room at their HQ on the outskirts of Paris, using design products with a strong aesthetic impact that unite form and colour. Continue
The lounge bar of the Ararat Park Hyatt Hotel is by no means the last in a series of exclusive locations in the Russian capital to have bought Smeg 50’s Retro Style appliances. The bar is an active part of the 5-star superior hotel designed to attract luxury globetrotting clientele who demand privacy, and excellent service. Situated in the centre of Moscow, the hotel is strategically positioned between the main historical-cultural sites such as the Bolshoi theatre, the Red Square and the Kremlin, and the most exclusive shopping malls such as GUM and TSUM. Continue
A red FAB28 was requested to complete the interior decoration of Cherdak, a renowned restaurant owned by the chef Arkady Novikov, a popular figure with high society Muscovites. Located on the top floor of one of the most antique palaces of the Meshchansky district, a prestigious area that is also home to the headquarters of a number of different government agencies as well as the Central Bank of the Russian Federation. Continue
The FAB28 was the protagonist of the 22nd edition of Lady Chef, an annual contest organised in Belgium that, in a shortlist of kitchen professionals, rewards the person who proposes the most distinctive menu judging both taste and creativity. This year the expert jury awarded the title of "Lady Chef" to Yanaïka Skrzyszkowiak who at just 22 years old took up the position of Chef de Cuisine in the Exquisa restaurant in Hasselt, Belgium. Continue