Matt Blackmore has been named this year’s SMEG Art Design competition winner with his travel-themed entry, ‘Round the World’ - inspired from a Blackmore family treasure of a travel trunk that belonged to his Great Grandmother. Continue
Reaching one's 25th wedding anniversary is an important milestone that deserves to be properly celebrated. But what happens when the milestone is reached by a brand like Smeg and two European countries like the UK and Belgium? Well, obviously, you celebrate – twice! And in style. Continue
September has just begun, and it is time for our next appointment with Hometta and its travels across Europe. Continue
Here we are again with an update on the adventures of Hometta, the mobile home from the design on board+ collective that is travelling across Europe in search of artistic and design experiences in the company of a white FAB10. Continue
Hometta, the mobile home from the design on board+ collective that was preparing for a six month adventure across Europe. Continue
A new exhibition celebrating hit animated film series ‘Wallace and Gromit’ has gone live at M Shed, Bristol featuring a Smeg that would make anyone smug! Continue
Oh, Canada!, the unchallenged realm of icy tundra, ice hockey and memorable authors and film directors. But beer, and lots of it, is also a big feature – especially that produced by the historic Molson Canadian brewery, which for the last few years has been coming up with some memorable ways to build brand recognition outside of Canada. Continue
Have you got a Smeg fridge at home? Go to the kitchen and have a good look at it. What did you notice? Nothing? Go back to the kitchen and observe it again: how does it look? What have you put on the door? Have you decorated it with magnets? Have you put a memo board on it? Have you covered it with colourful post-it notes? Now you are getting a bit closer to what the artist Stuart Semple saw when he looked at the surface of the door and was able to gain such a deep understanding of a pop icon that he resurfaced with an excellent idea for a series of installations. Continue
According to recent research by the University of La Paz, there is a direct relationship between the production of an artist and the creative stimulus of his working environment. It is said that Hayez painted within the Vatican rooms and that Vasari spent more time with the works of Michelangelo than he did with his wife.
In short, when a genius is surrounded by art he creates even more art. Continue
Let me introduce myself. I am FAB30, I am a sociologist by profession and if by chance you mistook me for a simple fridge, all the better: it means that my cover is working.
For years I have searched for a privileged viewpoint on contemporary society and its least reachable element, the new generations. And at last I have found it. Continue
There are many ways in which to measure the eclecticism of a design line. You might want to examine how many different and varied decorative styles it can fit with, or you could subject it to the aesthetic judgement of many different types of human beings and then draw your conclusions from the given responses. Continue
Let’s do this in an orderly fashion. First of all, you should know that this is a true story. Now then, some time ago, an alert popped up at the Metropolitan Police 's HQ, a system monitoring unusual goings on across the web.
Their attention was caught after spotting some messages on Twitter from people claiming to be inside a fridge. Further investigations led the riot squad, kitted out in full uniform, to the East End of London, a place by the name of Artillery Lane. Continue
In Leonardo Da Vinci’s Mona Lisa, in Michelangelo’s David, in Keith Haring’s murals, there is always something that is often ignored. Think for a moment: why do people always talk about paintings, sculptures, and murals and never about canvas, marble or walls? Continue
I am a private detective with the FAB Bureau of Investigation, I cannot reveal my name as I am working undercover. I am on a top secret mission (security grade 4), but I am forced to speak to you because I need your help. Since my colleague was demoted to the department of kitchen pan design, I’ve been left alone to follow the trail of all the 50’s Retro Style appliances roaming the world. It is a near-impossible mission. Their numbers are great and they replicate rapidly in all 4 corners of the earth, from California to South Korea, from Russia to Portugal. Continue
Agent code. 90345
London. 27th December 2010. Inside apartment.
H. 23:45 From witness statements, we know that subject XXX entered the kitchen and turned on the TV.
H. 22:47 The subject opened the fridge, but did not leave fingerprints on the SMEG FAB28 door handle. It is probable that someone, who knows his habits well, opened the door for him. Continue
For Italians, the claim that English people do not know how to cook, is a fact. The English would surely have something to say about this, defending their cuisine, retorting that it is a solid pillar of the English economy! They would invite you to connect to BBC ONE and check out the extremely popular English TV series dedicated to baking: The Great British Bake Off. Continue
We don’t exactly know which artistic trend Menno Baars belongs to. At a certain point in his life, the ex-cardiologist decided to change the way he cured peoples hearts. We know for sure that two extreme painting styles - the modern Dutch Van Gogh and Appel – converge within him. Continue
One summer morning in 2010 Londoners woke up with an inexplicable sensation of vertigo. They leave the house after a cup of tea, and a sumptuous breakfast of bacon and scrambled eggs, and strangely, they feel strongly attracted to everything that is red. With the excuse of having to make an urgent telephone call tens of people squeeze inside phone-boxes seemingly about to burst. Continue
I used to live in Ismaning, which is a small town near Munich. It’s a clean, neat and peaceful place, but perhaps just a little too quiet for someone who loves rock’n’roll and the crazy idea of travelling like a true roadie from place to place. Continue
In the beginning, there were benefactors. Churches would commission artists to design large paintings that glorified creation, and the sovereign would hire sculptors and artists to come up with huge commemorative paintings of victories and battles.
Then, times changed and the world become more secular, and the Giottos, Michelangeloes and other artistic giants were replaced by the likes of Selwyn Senatori, an eclectic Italian-Dutch artist who paints directly onto refrigerators. Continue