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SMEG ART: AND THE WINNER IS…

Matt Blackmore has been named this year’s SMEG Art Design competition winner with his travel-themed entry, ‘Round the World’ - inspired from a Blackmore family treasure of a travel trunk that belonged to his Great Grandmother. Continue

SMEG'S SILVER ANNIVERSARY

Reaching one's 25th wedding anniversary is an important milestone that deserves to be properly celebrated. But what happens when the milestone is reached by a brand like Smeg and two European countries like the UK and Belgium? Well, obviously, you celebrate – twice! And in style. Continue

Hometta's travels, #2

Here we are again with an update on the adventures of Hometta, the mobile home from the design on board+ collective that is travelling across Europe in search of artistic and design experiences in the company of a white FAB10. Continue

Canada, Molson Beer and the FAB Fridge: A Winning Combination

Oh, Canada!, the unchallenged realm of icy tundra, ice hockey and memorable authors and film directors. But beer, and lots of it, is also a big feature – especially that produced by the historic Molson Canadian brewery, which for the last few years has been coming up with some memorable ways to build brand recognition outside of Canada. Continue

THE ART OF STUART SEMPLE (AND THOSE OF YOU WHO BELIEVE THAT FRIDGES ARE FOR STORING FOOD)

Have you got a Smeg fridge at home? Go to the kitchen and have a good look at it. What did you notice? Nothing? Go back to the kitchen and observe it again: how does it look? What have you put on the door? Have you decorated it with magnets? Have you put a memo board on it? Have you covered it with colourful post-it notes? Now you are getting a bit closer to what the artist Stuart Semple saw when he looked at the surface of the door and was able to gain such a deep understanding of a pop icon that he resurfaced with an excellent idea for a series of installations. Continue

WHAT WOULD AN ARTIST BE WITHOUT HIS FRIDGE?

According to recent research by the University of La Paz, there is a direct relationship between the production of an artist and the creative stimulus of his working environment. It is said that Hayez painted within the Vatican rooms and that Vasari spent more time with the works of Michelangelo than he did with his wife.

In short, when a genius is surrounded by art he creates even more art. Continue

WITH SPECIAL GUEST FAB30 AS FRIDGE

© Copyright David Ruano

Let me introduce myself. I am FAB30, I am a sociologist by profession and if by chance you mistook me for a simple fridge, all the better: it means that my cover is working.

For years I have searched for a privileged viewpoint on contemporary society and its least reachable element, the new generations. And at last I have found it. Continue

SMEG FRIDGE PASSES "WERE-RABBIT TEST"

There are many ways in which to measure the eclecticism of a design line. You might want to examine how many different and varied decorative styles it can fit with, or you could subject it to the aesthetic judgement of many different types of human beings and then draw your conclusions from the given responses. Continue

MYSTERIOUS TWEETS FROM INSIDE A FRIDGE

Let’s do this in an orderly fashion. First of all, you should know that this is a true story. Now then, some time ago, an alert popped up at the Metropolitan Police 's HQ, a system monitoring unusual goings on across the web.

Their attention was caught after spotting  some messages on Twitter from people claiming to be inside a fridge. Further investigations led the riot squad, kitted out in full uniform, to the East End of London, a place by the name of  Artillery Lane. Continue

HIDDEN BEHIND GREAT ARTWORKS

In Leonardo Da Vinci’s Mona Lisa, in Michelangelo’s David, in Keith Haring’s murals, there is always something that is often ignored. Think for a moment: why do people always talk about paintings, sculptures, and murals and never about canvas, marble or walls? Continue

APPEAL: PLEASE REPORT ALL NEW SIGHTINGS OF 50'S STYLE

I am a private detective with the FAB Bureau of Investigation, I cannot reveal my name as I am working undercover. I am on a top secret mission (security grade 4), but I am forced to speak to you because I need your help. Since my colleague was demoted to the department of kitchen pan design, I’ve been left alone to follow the trail of all the 50’s Retro Style appliances roaming the world. It is a near-impossible mission. Their numbers are great and they replicate rapidly in all 4 corners of the earth, from California to South Korea, from Russia to Portugal. Continue

I KNOW WHAT YOU DID LAST NIGHT

Reconstruction no. 0254

Agent code. 90345

London. 27th December 2010. Inside apartment.

H. 23:45 From witness statements, we know that subject XXX entered the kitchen and turned on the TV.

H. 22:47 The subject opened the fridge, but did not leave fingerprints on the SMEG FAB28 door handle. It is probable that someone, who knows his habits well, opened the door for him. Continue

GOD SAVE THE FRIDGE

For Italians, the claim that English people do not know how to cook, is a fact. The English would surely have something to say about this, defending their cuisine, retorting that it is a solid pillar of the English economy! They would invite you to connect to BBC ONE and check out the extremely popular English TV series dedicated to baking: The Great British Bake Off. Continue

RED MAGNETIC FIELDS

One summer morning in 2010 Londoners woke up with an inexplicable sensation of vertigo. They leave the house after a cup of tea, and a sumptuous breakfast of bacon and scrambled eggs, and strangely, they feel strongly attracted to everything that is red. With the excuse of having to make an urgent telephone call tens of people squeeze inside phone-boxes seemingly about to burst. Continue

THE FRIDGE THAT SIMPLY LOVED TO HITCH HIKE

Let me introduce myself. My name is FAB28, an Italian fridge, baby pink in colour.

I used to live in Ismaning, which is a small town near Munich. It’s a clean, neat and peaceful place, but perhaps just a little too quiet for someone who loves rock’n’roll and the crazy idea of travelling like a true roadie from place to place. Continue

THE FRIDGE AS A WORK OF ART

In the beginning, there were benefactors. Churches would commission artists to design large paintings that glorified creation, and the sovereign would hire sculptors and artists to come up with huge commemorative paintings of victories and battles.

Then, times changed and the world become more secular, and the Giottos, Michelangeloes and other artistic giants were replaced by the likes of Selwyn Senatori, an eclectic Italian-Dutch artist who paints directly onto refrigerators. Continue

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