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SMEG WINS "GOOD DESIGN 2010" AWARD

The Chicago Athenaeum acknowledges Newson for Smeg oven and hob.

The Smeg oven and hob designed by Marc Newson are now officially listed amongst the very best of International design. The collaboration with Newson was sought by the Italian company who were determined to develop a product line with one of the most talented designers in the world of influential contemporary design.

A jury of experts from the Chicago Athenaeum, the Architecture & Design Museum, and the European centre for Architecture Art Design and Urban studies, met in New York to declare the products winners of the prestigious "Good Design 2010" award.

Already in its 60th year, the "Good Design" awards are given out once every 12 months for the most original and innovative designs which are judged on different criteria such as aesthetics, functionality and respect for the environment.

The oven and the hob, selected for the award out of hundreds of designs from all over the world, were developed by Smeg as objects that would revolutionize the traditional concept of the domestic appliance. Created as true works of art, both products express the excellence of "Made in Italy" that combines art and industrial design in objects of everyday use. 

These innovative appliances are characterised by distinctive colours and soft lines and have a strong aesthetic impact, they are also both intuitive and functional.

These features enabled the oven to win the Wallpaper "Design Awards" in 2009, a prize assigned by the respected magazine with the same name.

Together with other winning designs, the Smeg oven and hob will be exhibited at the Chicago Athenaeum in June 2011 as part of the Good Design Show.

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