Nourish and Preserve with Smeg
Which is the best domestic appliance for preserving food, if not the refrigerator?
This is one of the questions answered during the H-drà Festival, an exhibition on the themes of art, science and sustainability held in Lecco, Italy, in early June. The undisputed stars of the show, based on the concept of food preservation as well as their identity and environmental credentials, were four iconic FAB fridges donated by Smeg.
During the “Smeg Frigo Painting” performance, four local artists lent their talents to decorate and paint the appliances: the results were genuine and exclusive works of art.
Nicola Villa dedicated his fridge to fish and fishermen, focusing on preserving the memory and profession of fishermen in Italy. Marco Menaballi, on the other hand, painted people and bodies from live subjects, representing the manifold identities of each individual which are important to maintain.
Raouf Gharbia received a large yellow fridge, which he decorated with an elegant Arabesque design. Luisa Rota Sperti dedicated her FAB to Nepal, composing a landscape made up of 108 men's, women's and children's faces taken from her travel memories: an important demonstration of how art can be put to use in service of human life.
The fridges were put on display at different sales outlets in the town's historic centre, including the bookshop Mondadori, so as to be seen by as many residents and tourists as possible. In confirmation of its commitment and sensitivity towards social matters, Smeg has also decided to auction off these masterpieces and dedicate the proceeds to solidarity and integration projects.
Good luck, and ... happy bidding!