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May 2015

Smeg and the 50s Style Collection: an award-winning digital project.

The definition of “good design” is inseparable from that of the “well communicated”: this is the reason behind Smeg's triumph with its site www.Smeg50style.com at the 16th Interactive Key Awards in the Domestic Appliances, Information Technology, Web Services category (with a nomination in the Social Media Marketing Non Food category as well). Continue

FAB10: A REAL 'ART FRIDGE'

Fridge FAB10 Smeg - Grolsch What do you get when you combine Grolsch beer, FAB10 fridges and thirteen South African artists? Maybe unexpectedly, this improvised trio came up with some genuinely unique works of art able to perfectly represent the numerous artistic and cultural identities of today's South Africa. Continue

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