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March 2014

Canada, Molson Beer and the FAB Fridge: A Winning Combination

Oh, Canada!, the unchallenged realm of icy tundra, ice hockey and memorable authors and film directors. But beer, and lots of it, is also a big feature – especially that produced by the historic Molson Canadian brewery, which for the last few years has been coming up with some memorable ways to build brand recognition outside of Canada. Continue

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