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UPCYCLED SMEG FRIDGE TURNED INTO COCA-COLA MACHINE

Drew Bennett, from Ashford near Kent, has managed to create an unbelievably stylish Coke dispensing machine out of an old Smeg Fridge that he found in a skip! After being cast on the rubbish heap after its previous owner accidently smashed the door, he took the unloved Smeg FAB28 Fridge into his upcycling workshop and showed it some much needed care and affection! Continue

FAB fridges at Bake my Day

Have you always wondered what’s the difference between a Dacquoise and a Charlotte Royale? Would you like to know how long it takes to bake the perfect meringue? And, most importantly, do you think that Smeg appliances are the secret weapon behind every successful culinary creation? Continue

BACK TO THE 50's

To celebrate the arrival of the new '50s style collection of small appliances, Smeg invited friends and special guests to attend an exclusive party at Dolce & Gabbana's Gold Restaurant in Milan on Monday evening. Italian food with an International twist, sparkling prosecco and cocktails were served throughout the evening which was inspired by tradition & creativity. Continue

Smeg launches its new 50s Style site with Webranking.it

The new site goes live on the 7th of April, with completely updated graphics and overhauled content. The dynamic, informal aspects of the previous version will be maintained, however, to keep visitors constantly engaged. Just as the 1950s line evokes an atmosphere full of positivity and flashy colours, the new site also aims to reflect the philosophy of the time with its interpretation of technology and aesthetics, functionality and style. The site's graphic design is clean and minimalist, typical of Smeg's communications style, showing off products as mere objects in order to allow full appreciation of the brand's emotional dimension. The site therefore aims to become the entry point for an all-encompassing brand experience. Continue

A ‘MO’ TO FAR… OR A STYLISH, SLIGHTLY ITCHY FAB FRIDGE?

Movember challenges men to grow a ‘mo’ or moustache, in any shape or form they desire for the 30-days of November, to raise awareness for prostate and testicular cancer and mental health.

Long standing Smeg retailer, Coopers of Bath, have decided to support the cause with a stunning window display! They created a retro inspired window for the month of November, to go inside with the 30 days of Moustache Mayhem, known as ‘Movember’. Continue

WEST ELM AND SMEG

There is something magical about New York. For many, a year with the Big Apple in their face is one of life’s rites of passage. And little wonder why: there’s 800 languages spoken, 9 million global citizens of the world, Time Square, MOMA, Wall Street, saltbox and art deco buildings, skyscrapers, innovations which become phenomenon at every step, and a skyline that will indelibly leave a mark on your mind. Forever. And don’t forget Broadway, where music, entertainment and design –  iconic and avant garde -  call home. Continue

FAB10 TESTS THE NEW JAGUAR XF SPORTBREAK

SMEG50style interviewed FAB10, our specialist test pilot, trackside. FAB10 was enthusiastic: "The control on the bends is wonderful, it was a great thrill even going slow in lower gears. And the acceleration is amazing ... "- concluded the Smeg fridge -" ... I felt like I had ice cubes falling down my spine." Continue

LIFE, A FRIDGE AND A COW (CITY SLICKER)

Bob Perry is the exact opposite of us city types. Bob is a tough cookie. Just as well, because if you're not willing or able to do what you can to get by in the place he lives in, you won't last 3 months. Cow Bay is one of the wildest corners of Australia, home to a rainforest which sees 4 cubic metres of rainfall every year and completely lacking in electricity. Oh, and there isn't a single police officer among the 700 souls who live there. Continue

INSTRUCTIONS ON HOW TO STITCH TOGETHER A FRIDGE

For the tacking, take two renowned brands, two companies that share the deep sense of style, design and artistic inventiveness so typical of Italy: that je ne sais quoi, that something so difficult to put your finger on, yet so classic and the only common thread in the work of Leonardo da Vinci and De Medici, as well as Macchiavelli and Cagliostro (a little bit of craziness never goes amiss). Continue

THE ART OF STUART SEMPLE (AND THOSE OF YOU WHO BELIEVE THAT FRIDGES ARE FOR STORING FOOD)

Have you got a Smeg fridge at home? Go to the kitchen and have a good look at it. What did you notice? Nothing? Go back to the kitchen and observe it again: how does it look? What have you put on the door? Have you decorated it with magnets? Have you put a memo board on it? Have you covered it with colourful post-it notes? Now you are getting a bit closer to what the artist Stuart Semple saw when he looked at the surface of the door and was able to gain such a deep understanding of a pop icon that he resurfaced with an excellent idea for a series of installations. Continue

SMEG STAGES SUCCESSFUL DEBUT AT THE IDEAL HOME SHOW 2012

The Smeg stand was absolutely buzzing as soon as the doors opened on Friday 16 March, the first day of the show. The show was officially opened by HRH Prince Charles who performed the ribbon cutting ceremony in front of the growing crowds.

The main attraction on the Smeg stand was the prototype of a new Traditional Range Cooker making its first appearance in the UK.  Visitors were keen to give Smeg staff who were manning the stand, plenty of very positive feedback.  The cooker is due to be launched in the Summer. Continue

WHAT WOULD AN ARTIST BE WITHOUT HIS FRIDGE?

According to recent research by the University of La Paz, there is a direct relationship between the production of an artist and the creative stimulus of his working environment. It is said that Hayez painted within the Vatican rooms and that Vasari spent more time with the works of Michelangelo than he did with his wife.

In short, when a genius is surrounded by art he creates even more art. Continue

WITH SPECIAL GUEST FAB30 AS FRIDGE

© Copyright David Ruano

Let me introduce myself. I am FAB30, I am a sociologist by profession and if by chance you mistook me for a simple fridge, all the better: it means that my cover is working.

For years I have searched for a privileged viewpoint on contemporary society and its least reachable element, the new generations. And at last I have found it. Continue

SMEG FRIDGE PASSES "WERE-RABBIT TEST"

There are many ways in which to measure the eclecticism of a design line. You might want to examine how many different and varied decorative styles it can fit with, or you could subject it to the aesthetic judgement of many different types of human beings and then draw your conclusions from the given responses. Continue

MYSTERIOUS TWEETS FROM INSIDE A FRIDGE

Let’s do this in an orderly fashion. First of all, you should know that this is a true story. Now then, some time ago, an alert popped up at the Metropolitan Police 's HQ, a system monitoring unusual goings on across the web.

Their attention was caught after spotting  some messages on Twitter from people claiming to be inside a fridge. Further investigations led the riot squad, kitted out in full uniform, to the East End of London, a place by the name of  Artillery Lane. Continue

MOVI&CO: SMEG VIDEO AWARDED PRIZE FOR BEST CREATIVE IDEA

The prize ceremony for young directors MOVI&CO was held on 1st December at the Triennale in Milan. The winners included the viral video created for Smeg by Nicola Martini, which interprets the famous FAB fridge from an ironic and fun standpoint.
An original creative idea brought to life with a lively rhythm and playful feel. A free and uninhibited look which takes on the difficult task of approaching a style icon in order to interpret its soul in a new way. The film created for Smeg by the young video maker Nicola Martini makes the FAB fridge the star of a fun story, which transforms domestic life into a game.
Continue

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