Tony Phoenix-Morrison, also known as 'Tony the Fridge', a passionate fundraiser from Newcastle, is about to attempt to run 40 Marathons in consecutive days along the most unforgiving roads and terrain the UK has to offer, carrying a 42.5kg Smeg FAB10 Fridge, all in aid of The Sir Bobby Robson Foundation, the charity set up in memory of late England and Newcastle Manager, Sir Bobby Robson, to help detect and treat cancer early.
Tony carries the fridge as a tribute to people who have been affected by cancer and have been or are currently battling the disease. Having lost close loved ones, family members and friends over the years he has experienced first-hand how devastating this disease can be and so has decided to dedicate his life to raising awareness and fundraising in this unique extraordinary way. As an organisation, Smeg also has been touched by cancer, and wanted to do something positive to help combat the disease. Smeg is getting right behind Tony's journey, and selected this cause as its national charity of the year 2013.

He first made the national news when he completed the 2011 Great North Run carrying a fridge, then in August 2012, he famously completed 30 Great North Runs in 30 Days, hitting the headlines when he was championed by Chris Evans and Alan Shearer, amongst others. Tony has continued to enter and complete in excess of 50 road races half & full marathons and even successfully completed a 12 hour treadmill challenge wearing his trusty 7-stone Smeg fridge.

In April 2013, Tony took on arguably the most difficult challenge so far, a 67.1 mile non-stop 24-hour run around Newcastle’s Quayside, which was an outstanding success but of course so physically and mentally demanding.

However, Tony just had to push himself further. On 3rd August 2013 Tony sets off on the 'Smeg Endurance Challenge' from John O'Groats to Lands End - running the full length of the country. Tony will attempt to break the world record in the process, running over 1,050+ miles across 40 days, equating a full marathon each day, with the weight of approximately 40 litres of water on his back, just to make it harder of course.

Tony conceded that this latest challenge may be "a fridge too far" and went on to say "I have never actually run 2 back to back marathons with a fridge let alone 40! But my awareness and fundraising campaign is all about tackling what is thought to be impossible and making it to the other side"  "Cancer can beat you to your knees if you let it! My efforts are a tribute to the fighters and hopefully an inspiration to the sufferers not to give in "I have no doubt each day will be a fight for survival but I am ready for the challenge and fully accept the struggle and toil I am about to face"


Tony sets off from John O'Groats, heading south towards Inverness, then across the Cairngorms into Edinburgh, tackling ascents of 1,500 ft along the way. From here he will run south-east along the A68 to his hometown of Newcastle Upon Tyne.   Upon departure Tony will continue south, passing through York then onto Nottingham. After Leicester he hits Milton Keynes before arriving in the capital.
Leaving London Tony will run south west for the final leg of the journey, reaching the south coast at Southampton, before following the coast line westerly past Exeter and on to Lands End. 1,053 miles, the hard way


Why not come along and help cheer Tony along the route? Your support and donations will be extremely valued.
For up to date information on the route, please visit
Follow Tony the Fridge on Facebook  and Twitter


Please visit Tony's Just Giving page, or text FRID93 £5 to 70070. The Bobby Robson Foundation is registered charity no: 1057213

Smeg Endurance Challenge: Tony the Fridge Interview

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