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TONY THE FRIDGE AND SMEG ENDURANCE CHALLENGE

Tony Phoenix-Morrison, also known as 'Tony the Fridge', a passionate fundraiser from Newcastle, is about to attempt to run 40 Marathons in consecutive days along the most unforgiving roads and terrain the UK has to offer, carrying a 42.5kg Smeg FAB10 Fridge, all in aid of The Sir Bobby Robson Foundation, the charity set up in memory of late England and Newcastle Manager, Sir Bobby Robson, to help detect and treat cancer early.
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THE COOLEST BOOKCASE

Where do you least expect to find a fridge?

Yes, precisely that - in a library! Some time ago,  decided that he needed to learn more, to occupy his mind and make some progress in the field of literature so he accepted a job in the Hoogeveen Library in Holland. FAB28RR1’s job is to promote all the newest collections of young adult books to the younger visitors of the Library, and he does this by using different themes. FAB28RR1 chooses content especially to captivate and delight the young target group. Continue

CHILLED OUT TUNES FROM NORWAY WITH FABULOUS BASS CABINET

SMEG50style interviewed a pretty chilled out FAB28 in Norway to reveal how he may be well on his way to being the next big hit out of Scandinavia since ABBA:

"Mamma mia, I was minding my own business waiting to have some minor alterations down to my frame when an acquaintance of mine, Bjorn, who turns out to be a pretty crafty guy - and die-hard muso - asked me to be in his band, The Powerpack. To be honest, I pretended to be cool about it but my shelves were shaking with excitement. I knew I had what it took to break into the music industry  but someone just opened my door to a life in music. The rest, as they say, is history… " Continue

THE ART OF STUART SEMPLE (AND THOSE OF YOU WHO BELIEVE THAT FRIDGES ARE FOR STORING FOOD)

Have you got a Smeg fridge at home? Go to the kitchen and have a good look at it. What did you notice? Nothing? Go back to the kitchen and observe it again: how does it look? What have you put on the door? Have you decorated it with magnets? Have you put a memo board on it? Have you covered it with colourful post-it notes? Now you are getting a bit closer to what the artist Stuart Semple saw when he looked at the surface of the door and was able to gain such a deep understanding of a pop icon that he resurfaced with an excellent idea for a series of installations. Continue

WHAT WOULD AN ARTIST BE WITHOUTH HIS FRIDGE?

According to recent research by the University of La Paz, there is a direct relationship between the production of an artist and the creative stimulus of his working environment. It is said that Hayez painted within the Vatican rooms and that Vasari spent more time with the works of Michelangelo than he did with his wife.

In short, when a genius is surrounded by art he creates even more art. Continue

WITH SPECIAL GUEST FAB30 AS FRIDGE

© Copyright David Ruano

Let me introduce myself. I am FAB30, I am a sociologist by profession and if by chance you mistook me for a simple fridge, all the better: it means that my cover is working.

For years I have searched for a privileged viewpoint on contemporary society and its least reachable element, the new generations. And at last I have found it. Continue

SMEG FRIDGE PASSES "WERE-RABBIT TEST"

There are many ways in which to measure the eclecticism of a design line. You might want to examine how many different and varied decorative styles it can fit with, or you could subject it to the aesthetic judgement of many different types of human beings and then draw your conclusions from the given responses. But the definitive test, the final judgement, can only be decided by the test of the "Were-rabbit". Continue

MYSTERIOUS TWEETS FROM INSIDE A FRIDGE

Let’s do this in an orderly fashion. First of all, you should know that this is a true story. Now then, some time ago, an alert popped up at the Metropolitan Police 's HQ, a system monitoring unusual goings on across the web. 
 
Their attention was caught after spotting  some messages on Twitter from people claiming to be inside a fridge. Further investigations led the riot squad, kitted out in full uniform, to the East End of London, a place by the name of  Artillery Lane. Continue

HIDDEN BEHIND GREAT ARTWORKS

In Leonardo Da Vinci’s Mona Lisa, in Michelangelo’s David, in Keith Haring’s murals, there is always something that is often ignored. Think for a moment: why do people always talk about paintings, sculptures, and murals and never about canvas, marble or walls? Continue

APPEAL: PLEASE REPORT ALL NEW SIGHTINGS OF 50'S STYLE

I am a private detective with the FAB Bureau of Investigation, I cannot reveal my name as I am working undercover. I am on a top secret mission (security grade 4), but I am forced to speak to you because I need your help. Since my colleague was demoted to the department of kitchen pan design, I’ve been left alone to follow the trail of all the 50’s Retro Style appliances roaming the world. It is a near-impossible mission. Their numbers are great and they replicate rapidly in all 4 corners of the earth, from California to South Korea, from Russia to Portugal. Continue

I KNOW WHAT YOU DID LAST NIGHT

Reconstruction no. 0254

Agent code. 90345

London. 27th December 2010. Inside apartment.

H. 23:45 From witness statements, we know that subject XXX entered the kitchen and turned on the TV.

H. 22:47 The subject opened the fridge, but did not leave fingerprints on the SMEG FAB28 door handle. It is probable that someone, who knows his habits well, opened the door for him. Continue

GOD SAVE THE FRIDGE

For Italians, the claim that English people do not know how to cook, is a fact. The English would surely have something to say about this, defending their cuisine, retorting that it is a solid pillar of the English economy! They would invite you to connect to BBC 1 and check out the extremely popular English TV series dedicated to baking: The Great British Bake Off. Continue

RED MAGNETIC FIELDS

One summer morning in 2010 Londoners woke up with an inexplicable sensation of vertigo. They leave the house after a cup of tea, and a sumptuous breakfast of bacon and scrambled eggs, and strangely, they feel strongly attracted to everything that is red. With the excuse of having to make an urgent telephone call tens of people squeeze inside phone-boxes seemingly about to burst. Continue

ARCIMBOLDO'S GREAT-GRANDCHILDREN

Do you remember the painter who famously painted food arranged to resemble faces and human beings? Noses were made from courgettes, cheeks were round ripe tomatoes, and hair was straw and savoy cabbage. Not only are artists of our time following in Arcimboldo’s footsteps, but they’re also doing it with a splash, in a tasteful and refined way. Continue

CULTURE AT-20° DEGREES

People, who believe that in minus zero temperatures the human mind begins to stop thinking and fall into a deep sleep, are making a big mistake. It is a common theory that when the temperature drops well below zero degrees everything stops functioning including a person’s mind and their capability of taking on ideas about new and cutting edge design and traditionally stick to what they know. Continue

THE FRIDGE AS A WORK OF ART

In the beginning, there were benefactors. Churches would commission artists to design large paintings that glorified creation, and the sovereign would hire sculptors and artists to come up with huge commemorative paintings of victories and battles. Then, times changed and the world become more secular, and the Giottos, Michelangeloes and other artistic giants were replaced by the likes of Selwyn Senatori, an eclectic Italian-Dutch artist who paints directly onto refrigerators. Continue

A MODEL WITH NO BAD HABITS

We hereby declare that the era of supermodels and exorbitant modelling fees has come to a close. The period of those pale and yet so attractive young faces has definitely faded. Our proposal is of curvy forms, sensuous shapes filled with enormous quantities of food. Of course, here we are really thinking of another fabulous Fab design, aren't we? Continue

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