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THE SMEG 50'S RETRO STYLE FRIDGE, AN ITALIAN AMBASSADOR IN SPAIN

 "As the sky turned into shades of red and blue, as agreement with Peroni, the guests began to arrive: TV media, fashion, trend and food bloggers, hoteliers and high-life trendsetters ... ": This is the prologue to a social event that will be gossiped about in even the farthest corners of the globe: AFTER-WORK: el Aperitivo Peroni. The happening, organized by Peroni in the coolest and trendiest part of Barcelona had the hard task of presenting the Italian tradition of going for an after-work aperitif. Luckily the Smeg FAB fridge was on-hand to receive the guests, playing the role of a Made-in-Italy ambassador. It was perfect for the job because it is both a symbol of and icon of Italian style and inventiveness. Continue

SMEG STAGES SUCCESSFUL DEBUT AT THE IDEAL HOME SHOW 2012

The Smeg stand was absolutely buzzing as soon as the doors opened on Friday 16 March, the first day of the show. The show was officially opened by HRH Prince Charles who performed the ribbon cutting ceremony in front of the growing crowds.

The main attraction on the Smeg stand was the prototype of a new Traditional Range Cooker making its first appearance in the UK.  Visitors were keen to give Smeg staff who were manning the stand, plenty of very positive feedback.  The cooker is due to be launched in the Summer. Continue

LADY CHEF

The FAB28 was the protagonist of the 22nd edition of Lady Chef, an annual contest organised in Belgium that, in a shortlist of kitchen professionals, rewards the person who proposes the most distinctive menu judging both taste and creativity. This year the expert jury awarded the title of "Lady Chef" to Yanaïka Skrzyszkowiak who at just 22 years old took up the position of Chef de Cuisine in the Exquisa restaurant in Hasselt, Belgium. Continue

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