SMEG CELEBRATE THEIR 25TH ANNIVERSARY IN STYLE
A silver anniversary is always a special occasion, and Smeg UK this year are delighted to celebrate theirs after two and a half decades of being in Britain. Unable to let the anniversary pass without a proper celebration, Smeg hosted a fitting party to mark the occasion. Held at the Varsity Club in the centre of Oxford, the glitzy event was a great night with a fantastic turn out. Over 100 people attended, from Smeg staff and customers to famous faces and musicians, all thoroughly enjoying the music, dancing and food.
Guests at the party arrived in a stylish vintage bus, and were greeted with a sparkling reception on the roof of the club, overlooking the dreaming spires of Oxford.
Managing Director of Smeg UK, Mike Giddings and CEO Vittorio Bertazzoni took to the microphone for the speeches, formally welcoming guests, thanking attendees and reminiscing about Smegs growth over the past 25 years. It was great to hear about all challenges and changes that the company has gone through, inspiring us with the message that persistence and dedication really is key and do pay off.
The entertainment for the evening for came from Silken Strings, an electric string trio from London, who wowed the audience with their music. The three girls took to the stage just after nine, powering through a set packed with classical pieces and contemporary covers. Complete with their matching shimmery silver dresses and choreographed dance routines, it is safe to say that the girls where the highlight of the evening. Magician Shane Sterling also stunned guests with his amazing table magic tricks, leaving everyone guessing how the act was done.
George Clarke, from channel 4’s "George Clarke's Amazing Spaces", also made an appearance, talking to guests and enjoying the festivities. Having used a Smeg FAB10 fridge in one of his programmes, he has been a fan of the Smeg aesthetics for a while.
The evening also marked the unveiling of a host of new Smeg products. The Victoria range gained some new additions, with a new built in oven and hobs and an induction version of the Victoria TR4110 range cooker which has previously only been available in gas. The new Smeg blender was also on show in the UK for the first time ever at the event, along with the other small appliances; kettle, toaster and stand mixer completing the set. The event also featured two very special silver FAB28 fridges, embossed with the ‘Smeg 25’ logo, which guests were asked to sign to mark the occassion.
It has been a great 25 years in the UK. Here’s looking forward to the next 25!