ith this year’s festival season over for 2014, it’s safe to say that (as per) us Brits have made the most of the summer and every precious moment of warmth that the sun had to offer. As long as it not rain, it’s fine to wear shorts. Over at Tuborg, they have been cramming in as many British festivals as they possibly can, and taking their rather special Smeg fridge with them!  


Tuborg have visited some of the biggest music events this year, with their innovative festival pop-up ‘Tuborg Town’. Setting up camp at festivals such as Calling, Reading, and Wireless, Tuborg have created a great space for festival goers to hang out, relax and enjoy all the festival has to offer. In the town’s ‘Born to be chilled’ area, hidden behind an oversized Smeg fridge door, was an exclusive lounge with a huge bar, DJ booth and viewing platform. The ice-themed bar also held a stage for live music performances, with up and coming artists such as Jake Quickenden, Jamie Graham and EEMIA, performing intimate acoustic sets. There were also DJ sets from the likes of DJ Melody.

The other fantastic feature of the Born to be Chilled Lounge was the experimental ‘Ice blast Selfie booth’. The booth was made from a lime green FAB30 fridge and housed a camera, lights, photo printer and air jet, set up for festival goers to take the perfect selfie. The photos are not only printed off to keep, but can also be retweeted using the #Borntobechilled handle. The pictures retweeted are displayed on the screens of the main stage, for all of the crowd to see and gives the tweeter the chance to win a host of great Tuborg prizes.


Here’s hoping that the 2015 festival season as big of a success as this year, with more live music, hot weather and fantastic food and drink.  

To find out more about Tuborg Town, and where it is heading to next, check out the Tuborg website:

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