"As the sky turned into shades of red and blue, as agreement with Peroni, the guests began to arrive: TV media, fashion, trend and food bloggers, hoteliers and high-life trendsetters ... ": This is the prologue to a social event that will be gossiped about in even the farthest corners of the globe: AFTER-WORK: el Aperitivo Peroni. The happening, organized by Peroni in the coolest and trendiest part of Barcelona had the hard task of presenting the Italian tradition of going for an after-work aperitif. Luckily the Smeg FAB fridge was on-hand to receive the guests, playing the role of a Made-in-Italy ambassador. It was perfect for the job because it is both a symbol of and icon of Italian style and inventiveness. Continue
Smeg has begun a new partnership with an up and coming, popular cooking video company, the Sorted Crew. www.sortedfood.com
Sorted’s success can be partly attributed to their easy to follow, honest cooking videos, which have been an online phenomenon. Sorted started out a few years ago when they came home from university and started exchanging horror stories of their eating habits. Continue
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Smeg introduces its latest video hot off the press. This fun new video showcases the 50’s retro style collection from Smeg which ranges from iconic fridges to washing machines, dishwashers and even fires. It explores the chic, retro and bright colours available in the range, inspiring you to pick your favourite in an instant! Continue