MENU

April 2012

INDEPENDENT FAB

INDEPENDENT FAB: NOT JUST ANY FRIDGE, NOT THE USUAL JEANS.
Smeg and Italia Independent contaminate the icons of the past to produce a new style icon.

For over 60 years, Smeg have designed, and continue to design, appliances to adorn homes around the world, and Italia Independent, a brand of creativity and style, have contaminated two icons: the FAB28 fridge and denim. Is it art for art's sake? No, it is creativity for the home,style for every day.

Continue

INSTRUCTIONS ON HOW TO STITCH TOGETHER A FRIDGE

For the tacking, take two renowned brands, two companies that share the deep sense of style, design and artistic inventiveness so typical of Italy: that je ne sais quoi, that something so difficult to put your finger on, yet so classic and the only common thread in the work of Leonardo da Vinci and De Medici, as well as Macchiavelli and Cagliostro (a little bit of craziness never goes amiss). Continue

THE ART OF STUART SEMPLE (AND THOSE OF YOU WHO BELIEVE THAT FRIDGES ARE FOR STORING FOOD)

Have you got a Smeg fridge at home? Go to the kitchen and have a good look at it. What did you notice? Nothing? Go back to the kitchen and observe it again: how does it look? What have you put on the door? Have you decorated it with magnets? Have you put a memo board on it? Have you covered it with colourful post-it notes? Now you are getting a bit closer to what the artist Stuart Semple saw when he looked at the surface of the door and was able to gain such a deep understanding of a pop icon that he resurfaced with an excellent idea for a series of installations. Continue

2014 Smeg S.p.A. © - P.iva 01555030350
United Kingdom
Italia United Kingdom Other countries France Deutschland Netherland España Sverige Русский