MENU

Stories

SMEG STAGES SUCCESSFUL DEBUT AT THE IDEAL HOME SHOW 2012

The Smeg stand was absolutely buzzing as soon as the doors opened on Friday 16 March, the first day of the show. The show was officially opened by HRH Prince Charles who performed the ribbon cutting ceremony in front of the growing crowds.

The main attraction on the Smeg stand was the prototype of a new Traditional Range Cooker making its first appearance in the UK.  Visitors were keen to give Smeg staff who were manning the stand, plenty of very positive feedback.  The cooker is due to be launched in the Summer. Continue

WHAT WOULD AN ARTIST BE WITHOUTH HIS FRIDGE?

According to recent research by the University of La Paz, there is a direct relationship between the production of an artist and the creative stimulus of his working environment. It is said that Hayez painted within the Vatican rooms and that Vasari spent more time with the works of Michelangelo than he did with his wife.

In short, when a genius is surrounded by art he creates even more art. Continue

WITH SPECIAL GUEST FAB30 AS FRIDGE

© Copyright David Ruano

Let me introduce myself. I am FAB30, I am a sociologist by profession and if by chance you mistook me for a simple fridge, all the better: it means that my cover is working.

For years I have searched for a privileged viewpoint on contemporary society and its least reachable element, the new generations. And at last I have found it. Continue

THE ITALIAN CHAMBER OF COMMERCE IN SWEDEN CHOSE SMEG PRODUCTS

The Italian Chamber of Commerce in Sweden chose Smeg products to enrich and contextualise the exhibition space dedicated to prestigious brands which carry the flag for Italian production to mark the 150th anniversary of the unification of Italy.

Stockholm central station, a nerve centre for the city and the main arterial railway line for all of northern Europe, was chosen as the special location for the event, which took place in October. Continue

SMEG FRIDGE PASSES "WERE-RABBIT TEST"

There are many ways in which to measure the eclecticism of a design line. You might want to examine how many different and varied decorative styles it can fit with, or you could subject it to the aesthetic judgement of many different types of human beings and then draw your conclusions from the given responses. But the definitive test, the final judgement, can only be decided by the test of the "Were-rabbit". Continue

MYSTERIOUS TWEETS FROM INSIDE A FRIDGE

Let’s do this in an orderly fashion. First of all, you should know that this is a true story. Now then, some time ago, an alert popped up at the Metropolitan Police 's HQ, a system monitoring unusual goings on across the web. 
 
Their attention was caught after spotting  some messages on Twitter from people claiming to be inside a fridge. Further investigations led the riot squad, kitted out in full uniform, to the East End of London, a place by the name of  Artillery Lane. Continue

MOVI&CO: SMEG VIDEO AWARDED PRIZE FOR BEST CREATIVE IDEA

The prize ceremony for young directors MOVI&CO was held on 1st December at the Triennale in Milan. The winners included the viral video created for Smeg by Nicola Martini, which interprets the famous FAB fridge from an ironic and fun standpoint.

An original creative idea brought to life with a lively rhythm and playful feel. A free and uninhibited look which takes on the difficult task of approaching a style icon in order to interpret its soul in a new way. The film created for Smeg by the young video maker Nicola Martini makes the FAB fridge the star of a fun story, which transforms domestic life into a game. Continue

WALLACE 'SMUG' WITH SMEG FRIDGE

Which domestic appliance brand features in the British cult animation, Wallace and Gromit’s Curse of the Ware Rabbit? Eager to find out more, we sent a keen film reporter to investigate!

The hit film The Curse of the Were Rabbit follows the eccentric inventor Wallace and his intelligent but silent dog, Gromit, as they come to the rescue of a village plagued by thousands of rabbits in the crucial lead up to their esteemed annual vegetable competition! During an operation to brainwash the rabbits to stop eating the prize vegetables, Wallace presses the wrong button on his wacky ‘manipulation-o-matic’ machine, and swaps personalities with one of the crazed rabbits! Disaster looms! Continue

SMEG50STYLE AND PLANT ART: AN EXCLUSIVE DESIGN-MIX

The world of trend setters has once again declared its passion for 50’stylosophy. Ubisoft, the most important French videogame company, wanted to decorate the relax room at their HQ on the outskirts of Paris, using design products with a strong aesthetic impact that unite form and colour. Continue

FAB 50’S STYLE RETRO DISHWASHERS

Smeg introduces new improved FAB 50’s style Retro Dishwashers

Smeg has updated the specification of its freestanding and integrated retro style FAB dishwashers.

The new models (DF6FAB-1 freestanding model and the DI6FAB-1 built-in model) can accommodate 13 place settings and are even more energy efficient than their predecessors, using only 10 litres of water and 0.92 kWh electricity.

Continue

HIDDEN BEHIND GREAT ARTWORKS

In Leonardo Da Vinci’s Mona Lisa, in Michelangelo’s David, in Keith Haring’s murals, there is always something that is often ignored. Think for a moment: why do people always talk about paintings, sculptures, and murals and never about canvas, marble or walls? Continue

FAB CONQUERS MOSCOW

Passion for FAB&Co has arrived in Moscow!

The lounge bar of the Ararat Park Hyatt Hotel is by no means the last in a series of exclusive locations in the Russian capital to have bought Smeg 50’s Retro Style appliances. The bar is an active part of the 5-star superior hotel designed to attract luxury globetrotting clientele who demand privacy, and excellent service. Situated in the centre of Moscow, the hotel is strategically positioned between the main historical-cultural sites such as the Bolshoi theatre, the Red Square and the Kremlin, and the most exclusive shopping malls such as GUM and TSUM. Continue

THE FAB'AHOLIC RESTAURANT

A red FAB28 was requested to complete the interior decoration of Cherdak, a renowned restaurant owned by the chef Arkady Novikov, a popular figure with high society Muscovites. Located on the top floor of one of the most antique palaces of the Meshchansky district, a prestigious area that is also home to the headquarters of a number of different government agencies as well as the Central Bank of the Russian Federation. Continue

APPEAL: PLEASE REPORT ALL NEW SIGHTINGS OF 50'S STYLE

I am a private detective with the FAB Bureau of Investigation, I cannot reveal my name as I am working undercover. I am on a top secret mission (security grade 4), but I am forced to speak to you because I need your help. Since my colleague was demoted to the department of kitchen pan design, I’ve been left alone to follow the trail of all the 50’s Retro Style appliances roaming the world. It is a near-impossible mission. Their numbers are great and they replicate rapidly in all 4 corners of the earth, from California to South Korea, from Russia to Portugal. Continue

LADY CHEF

The FAB28 was the protagonist of the 22nd edition of Lady Chef, an annual contest organised in Belgium that, in a shortlist of kitchen professionals, rewards the person who proposes the most distinctive menu judging both taste and creativity. This year the expert jury awarded the title of "Lady Chef" to Yanaïka Skrzyszkowiak who at just 22 years old took up the position of Chef de Cuisine in the Exquisa restaurant in Hasselt, Belgium. Continue

TOP CHEF

Smeg Holland recently renewed their collaboration with the TV program Top Chef, a working relationship that first began back in September 2010, when they supplied all the cooking appliances for the show, amongst others 8 iconic FAB28’s in Black Velvet. Continue

FAB28 IN TRASFORMERS 3

The FAB28 refrigerator appears in TF3, the third movie of the Transformers series. The film Transformers: Dark of the Moon, directed by Michael Bay, sees Optimus Prime and his loyal Autobots conflict once again with their enemies the Decepticons, who want to avenge the defeat that they suffered in 2009's film Revenge of the Fallen. Continue

I KNOW WHAT YOU DID LAST NIGHT

Reconstruction no. 0254

Agent code. 90345

London. 27th December 2010. Inside apartment.

H. 23:45 From witness statements, we know that subject XXX entered the kitchen and turned on the TV.

H. 22:47 The subject opened the fridge, but did not leave fingerprints on the SMEG FAB28 door handle. It is probable that someone, who knows his habits well, opened the door for him. Continue

GOD SAVE THE FRIDGE

For Italians, the claim that English people do not know how to cook, is a fact. The English would surely have something to say about this, defending their cuisine, retorting that it is a solid pillar of the English economy! They would invite you to connect to BBC 1 and check out the extremely popular English TV series dedicated to baking: The Great British Bake Off. Continue

FAB AND THE MODERN HEROES OF THE SEA

The 2nd edition of the Barcelona World Race, one the most difficult nautical regattas, a fascinating non-stop, round-the-world yacht adventure finished just a few days ago. The competition begins and ends in the port of Barcelona, and is played out along the Gibraltar and Cook Straits, and the Capes of Good Hope, Leeuwin and Horn. The 2-man boat crews, cover approximately 46.300 km in just 3 and ½ months by following the Great circle line - the shortest sailing route traced on a map across the world. Continue

2014 Smeg S.p.A. © - P.iva 01555030350
United Kingdom
Italia United Kingdom Other countries France Deutschland Netherland España Sverige Русский