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UPCYCLED SMEG FRIDGE TURNED INTO COCA-COLA MACHINE

Drew Bennett, from Ashford near Kent, has managed to create an unbelievably stylish Coke dispensing machine out of an old Smeg Fridge that he found in a skip! After being cast on the rubbish heap after its previous owner accidently smashed the door, he took the unloved Smeg FAB28 Fridge into his upcycling workshop and showed it some much needed care and affection! Continue

Around Europe in One Hundred and Eighty Days

If you happen to be driving around Europe in the second half of 2014, pay attention – you might run into Hometta, the new motor home designed by Ludovica and Roberto Palomba. The home, sponsored by ADI, is currently preparing to embark on a huge European tour which will embody Art, Design and a Made in Italy ethos. Continue

The New Icons of the Kitchen.

Smeg have always focused on detail. It means everything. From the premium materials used, through to the shapes and colours carefully designed, every last inch of a Smeg product has been considered. Once again, Smeg have added detail to its iconic styling and timeless design, to create a stunning new range of small domestic appliances. Continue

Smeg launches its new 50s Style site

From the 7th of April, the new completely redesigned Smeg50Style site will be online, showing off all of the personality, chic and character that the FAB range has to offer. Continue

A ‘MO’ TO FAR… OR A STYLISH, SLIGHTLY ITCHY FAB FRIDGE?

Movember challenges men to grow a ‘mo’ or moustache, in any shape or form they desire for the 30-days of November, to raise awareness for prostate and testicular cancer and mental health.

Long standing Smeg retailer, Coopers of Bath, have decided to support the cause with a stunning window display! They created a retro inspired window for the month of November, to go inside with the 30 days of Moustache Mayhem, known as ‘Movember’. Continue

TONY THE FRIDGE AND SMEG ENDURANCE CHALLENGE

Tony Phoenix-Morrison, also known as 'Tony the Fridge', a passionate fundraiser from Newcastle, is about to attempt to run 40 Marathons in consecutive days along the most unforgiving roads and terrain the UK has to offer, carrying a 42.5kg Smeg FAB10 Fridge, all in aid of The Sir Bobby Robson Foundation, the charity set up in memory of late England and Newcastle Manager, Sir Bobby Robson, to help detect and treat cancer early.
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THE COOLEST BOOKCASE

Where do you least expect to find a fridge?

Yes, precisely that - in a library! Some time ago,  decided that he needed to learn more, to occupy his mind and make some progress in the field of literature so he accepted a job in the Hoogeveen Library in Holland. FAB28RR1’s job is to promote all the newest collections of young adult books to the younger visitors of the Library, and he does this by using different themes. FAB28RR1 chooses content especially to captivate and delight the young target group. Continue

SMEG500 - TWO LEADERS OF MADE-IN-ITALY EXCELLENCE, ONE ORIGINAL ITEM

What is a cooling motor doing underneath the bonnet of a Fiat 500?

Smeg  and  Fiat  merge  form  and  function  to  create  an  extraordinary  new  item  for  the  "FIAT  500  Design collection". Because a refrigerator is not just an electrical appliance, and a bonnet is not just car part.

"I’m really happy that, we’re launching this product. It is the result of years of work, and it reawakens a historical collaboration between Smeg and Fiat, and not forgetting the creativity of Italia Independent – says Lapo Elkann - The Fiat 500 is an Italian icon that from now can even be found in another dimension, in bars and peoples living rooms all over the world". Continue

WEST ELM AND SMEG

There is something magical about New York. For many, a year with the Big Apple in their face is one of life’s rites of passage. And little wonder why: there’s 800 languages spoken, 9 million global citizens of the world, Time Square, MOMA, Wall Street, saltbox and art deco buildings, skyscrapers, innovations which become phenomenon at every step, and a skyline that will indelibly leave a mark on your mind. Forever. And don’t forget Broadway, where music, entertainment and design –  iconic and avant garde -  call home.
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CHILLED OUT TUNES FROM NORWAY WITH FABULOUS BASS CABINET

SMEG50style interviewed a pretty chilled out FAB28 in Norway to reveal how he may be well on his way to being the next big hit out of Scandinavia since ABBA:

"Mamma mia, I was minding my own business waiting to have some minor alterations down to my frame when an acquaintance of mine, Bjorn, who turns out to be a pretty crafty guy - and die-hard muso - asked me to be in his band, The Powerpack. To be honest, I pretended to be cool about it but my shelves were shaking with excitement. I knew I had what it took to break into the music industry  but someone just opened my door to a life in music. The rest, as they say, is history… " Continue

FAB10 TESTS THE NEW JAGUAR XF SPORTBREAK

SMEG50style interviewed FAB10, our specialist test pilot, trackside. FAB10 was enthusiastic: "The control on the bends is wonderful, it was a great thrill even going slow in lower gears. And the acceleration is amazing ... "- concluded the Smeg fridge -" ... I felt like I had ice cubes falling down my spine." Continue

LIFE, A FRIDGE AND A COW (CITY SLICKER)

Bob Perry is the exact opposite of us city types. Bob is a tough cookie. Just as well, because if you're not willing or able to do what you can to get by in the place he lives in, you won't last 3 months. Cow Bay is one of the wildest corners of Australia, home to a rainforest which sees 4 cubic metres of rainfall every year and completely lacking in electricity. Oh, and there isn't a single police officer among the 700 souls who live there.  Continue

THE SMEG 50'S RETRO STYLE FRIDGE, AN ITALIAN AMBASSADOR IN SPAIN

 "As the sky turned into shades of red and blue, as agreement with Peroni, the guests began to arrive: TV media, fashion, trend and food bloggers, hoteliers and high-life trendsetters ... ": This is the prologue to a social event that will be gossiped about in even the farthest corners of the globe: AFTER-WORK: el Aperitivo Peroni. The happening, organized by Peroni in the coolest and trendiest part of Barcelona had the hard task of presenting the Italian tradition of going for an after-work aperitif. Luckily the Smeg FAB fridge was on-hand to receive the guests, playing the role of a Made-in-Italy ambassador. It was perfect for the job because it is both a symbol of and icon of Italian style and inventiveness. Continue

INSTRUCTIONS ON HOW TO STITCH TOGETHER A FRIDGE

For the tacking, take two renowned brands, two companies that share the deep sense of style, design and artistic inventiveness so typical of Italy: that je ne sais quoi, that something so difficult to put your finger on, yet so classic and the only common thread in the work of Leonardo da Vinci and De Medici, as well as Macchiavelli and Cagliostro (a little bit of craziness never goes amiss). Continue

THE ART OF STUART SEMPLE (AND THOSE OF YOU WHO BELIEVE THAT FRIDGES ARE FOR STORING FOOD)

Have you got a Smeg fridge at home? Go to the kitchen and have a good look at it. What did you notice? Nothing? Go back to the kitchen and observe it again: how does it look? What have you put on the door? Have you decorated it with magnets? Have you put a memo board on it? Have you covered it with colourful post-it notes? Now you are getting a bit closer to what the artist Stuart Semple saw when he looked at the surface of the door and was able to gain such a deep understanding of a pop icon that he resurfaced with an excellent idea for a series of installations. Continue

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