Window display influenced by Italy's Lake Como and surrounds

Smeg’s retro small appliances and iconic FAB fridges have quickly become window display favourites at one of Australia’s leading department stores, David Jones.  Twice in the past few months the windows of David Jones’s flagship store in Sydney’s central business district have been transformed into a visual feast with gorgeously styled Smeg appliances.

David Jones windows are viewed by thousands of shoppers, city workers and tourists every day.  Their seasonal and holiday-themed windows are highly anticipated by design and style aficionados.

The first David Jones opened in Sydney 177 years ago, in 1838.  David Jones is also the oldest department store in the world still trading under its original name.  There are over 30 David Jones stores around Australia selling a range of high end goods from designer fashion and gourmet food through to premium appliances including Smeg’s range of small appliances.

The colours of Spring; pastel green and panna (Italian for cream)

The David Jones brand has become synonymous with style, making it an ideal space to showcase Smeg’s range.

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