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24 January 2012
With special guest FAB30 as Fridge
© Copyright David Ruano
Let me introduce myself. I am FAB30, I am a sociologist by profession and if by chance you mistook me for a simple fridge, all the better: it means that my cover is working.
For years I have searched for a privileged viewpoint on contemporary society and its least reachable element, the new generations. And at last I have found it.
I delved into the most intimate and private of places of young people today: their kitchen. It is here where the daily drama of the average 30 year old of the third millennium unfolds, with all his professional instability, hope and frustration, and financial and emotional fragility.
I observe everything and finally I conduct my investigation in the field.
When I learnt that the Spanish director Mercè Vila Godoy intended to put these same themes on stage in the show “Next year will be better”, I did not have to think twice and left for Barcelona.
Guess who is rubbing shoulders with the actresses on the stage at the La Villaroel theatre? You’ve guessed it: I also managed to infiltrate here, too.
15 May 2013
SMEG50style interviewed a pretty chilled out FAB28 in Norway to reveal how he may be well on his way to being the next big hit out of Scandinavia since ABBA:
“Mamma mia, I was minding my...
Art - FAB28 - MUSIC - Pop culture
5 April 2012
Have you got a Smeg fridge at home? Go to the kitchen and have a good look at it. What did you notice? Nothing? Go back to the kitchen and observe it again: how does it look? What have you...
1 February 2012
According to recent research by the University of La Paz, there is a direct relationship between the production of an artist and the creative stimulus of his working environment. It is said...
16 April 2012
For the tacking, take two renowned brands, two companies that share the deep sense of style, design and artistic inventiveness so typical of Italy: that je ne sais quoi, that something so...
3 May 2011
Want to know the truth? What people think is true about rugby is only a partial truth. When people think about rugby, they think about the violence of the game, the collisions in the scrum...
10 January 2011
250 'limited-edition' 50’s inspired refrigerators recently rolled off the production line, styled with the MINI emblem, paintwork and original door handle. The bringing together of two well...
6 May 2011
The Chicago Athenaeum acknowledges Newson for Smeg oven and hob.
The Smeg oven and hob designed by Marc Newson are now officially listed amongst the very best of International design. The...
8 January 2011
Smeg created the 50’s style retro line in the mid-90’s. The first product, the fridge, was an immediate planetary success due to its indeterminate appeal, it is a fridge that does not limit...
17 May 2013
There is something magical about New York. For many, a year with the Big Apple in their face is one of life’s rites of passage. And little wonder why: there’s 800 languages spoken, 9...
10 December 2012
SMEG50style interviewed FAB10, our specialist test pilot, trackside. FAB10 was enthusiastic: "The control on the bends is wonderful, it was a great thrill even going slow in lower gears....
Jaguar - Sportbreak - XF - World news
23 October 2012
The Smeg philosophy has always been to stand head and shoulders above the rest in terms of design quality, style and excellence.
So it should come as no surprise that we jumped at the...
