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20 April 2011
Red magnetic fields
One summer morning in 2010 Londoners woke up with an inexplicable sensation of vertigo. They leave the house after a cup of tea, and a sumptuous breakfast of bacon and scrambled eggs, and strangely, they feel strongly attracted to everything that is red. With the excuse of having to make an urgent telephone call tens of people squeeze inside phone-boxes seemingly about to burst. Double decker bus passengers tour around the city without a break and without ever getting off the red buses. Crazy people get inside the post boxes and look out through the letter flap to spy on the semi deserted streets.
For the whole summer nearly half a million people find refuge in Hyde Park where, in amongst the greenery, the bright red hall of the Serpentine Gallery stands out. Designed by the French architect Jean Nouvel, it was decorated in red, only red. Nouvel added 9 shocking red Smeg fridges to the interior to bring a touch unique style. Artists, poets, intellectuals and common people all met up to sip fresh drinks taken directly from the SMEG fridges and, suddenly, their sense of vertigo just disappeared.
15 May 2013
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“Mamma mia, I was minding my...
Art - FAB28 - MUSIC - Pop culture
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1 February 2012
According to recent research by the University of La Paz, there is a direct relationship between the production of an artist and the creative stimulus of his working environment. It is said...
16 April 2012
For the tacking, take two renowned brands, two companies that share the deep sense of style, design and artistic inventiveness so typical of Italy: that je ne sais quoi, that something so...
3 May 2011
Want to know the truth? What people think is true about rugby is only a partial truth. When people think about rugby, they think about the violence of the game, the collisions in the scrum...
10 January 2011
250 'limited-edition' 50’s inspired refrigerators recently rolled off the production line, styled with the MINI emblem, paintwork and original door handle. The bringing together of two well...
6 May 2011
The Chicago Athenaeum acknowledges Newson for Smeg oven and hob.
The Smeg oven and hob designed by Marc Newson are now officially listed amongst the very best of International design. The...
8 January 2011
Smeg created the 50’s style retro line in the mid-90’s. The first product, the fridge, was an immediate planetary success due to its indeterminate appeal, it is a fridge that does not limit...
17 May 2013
There is something magical about New York. For many, a year with the Big Apple in their face is one of life’s rites of passage. And little wonder why: there’s 800 languages spoken, 9...
10 December 2012
SMEG50style interviewed FAB10, our specialist test pilot, trackside. FAB10 was enthusiastic: "The control on the bends is wonderful, it was a great thrill even going slow in lower gears....
Jaguar - Sportbreak - XF - World news
23 October 2012
The Smeg philosophy has always been to stand head and shoulders above the rest in terms of design quality, style and excellence.
So it should come as no surprise that we jumped at the...
