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16 April 2012
Instructions on how to stitch together a fridge
For the tacking, take two renowned brands, two companies that share the deep sense of style, design and artistic inventiveness so typical of Italy: that je ne sais quoi, that something so difficult to put your finger on, yet so classic and the only common thread in the work of Leonardo da Vinci and De Medici, as well as Macchiavelli and Cagliostro (a little bit of craziness never goes amiss).
Take Smeg and Italia Independent, for instance. Now, careful with the measurements. The cut must be made in a classic, no wait, classicissimo style.
The fridge that typifies all fridges, stamped with the brand of fashion design that has made Italy's most successful product, dressed in the fabric of all fabrics: denim.
We're talking about the FAB 28 denim model, a very special edition limited to a run of 500. Actually, item would be a better word than model, especially for the lucky few who get to take it home and try it on for size. Denim, yes, but casual? Absolutely not. A more classy and elegant match, a deeper affinity you simply could not have.
With a needle and thread we have managed to sew together the heart and soul of Italian style with almost surgical precision.
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SMEG50style interviewed a pretty chilled out FAB28 in Norway to reveal how he may be well on his way to being the next big hit out of Scandinavia since ABBA:
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5 April 2012
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3 May 2011
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10 January 2011
250 'limited-edition' 50’s inspired refrigerators recently rolled off the production line, styled with the MINI emblem, paintwork and original door handle. The bringing together of two well...
6 May 2011
The Chicago Athenaeum acknowledges Newson for Smeg oven and hob.
The Smeg oven and hob designed by Marc Newson are now officially listed amongst the very best of International design. The...
8 January 2011
Smeg created the 50’s style retro line in the mid-90’s. The first product, the fridge, was an immediate planetary success due to its indeterminate appeal, it is a fridge that does not limit...
17 May 2013
There is something magical about New York. For many, a year with the Big Apple in their face is one of life’s rites of passage. And little wonder why: there’s 800 languages spoken, 9...
10 December 2012
SMEG50style interviewed FAB10, our specialist test pilot, trackside. FAB10 was enthusiastic: "The control on the bends is wonderful, it was a great thrill even going slow in lower gears....
Jaguar - Sportbreak - XF - World news
23 October 2012
The Smeg philosophy has always been to stand head and shoulders above the rest in terms of design quality, style and excellence.
So it should come as no surprise that we jumped at the...
