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24 May 2011
FAB and the modern heroes of the sea
The 2nd edition of the Barcelona World Race, one the most difficult nautical regattas, a fascinating non-stop, round-the-world yacht adventure finished just a few days ago. The competition begins and ends in the port of Barcelona, and is played out along the Gibraltar and Cook Straits, and the Capes of Good Hope, Leeuwin and Horn. The 2-man boat crews, cover approximately 46.300 km in just 3 and ½ months by following the Great circle line - the shortest sailing route traced on a map across the world.
For the occasion Estrella Damm (a make of Catalan pilsener), the sponsor of one of the teams, wanted to place their prestigious name alongside the appeal of the FABs that for all the period of the competition have been used to decorate the interior of the World Race village.
The presence of the FABs in this very competitive contest, that is characterised by immense stress and tension, defused the drama of the ambience. Providing glamour and irony the FABs give a touch of friendliness and are the perfect prop for a convivial atmosphere.
22 May 2013
What’s not to love about the new Group Chantelle’s ’Passionata’ advertising to celebrate its Spring/Summer 2013 collections? Bar Rafaeli, homemade food and top design are a pretty...
FAB28 - Fashion - Pop culture
15 May 2013
SMEG50style interviewed a pretty chilled out FAB28 in Norway to reveal how he may be well on his way to being the next big hit out of Scandinavia since ABBA:
“Mamma mia, I was minding my...
Art - FAB28 - MUSIC - Pop culture
5 April 2012
Have you got a Smeg fridge at home? Go to the kitchen and have a good look at it. What did you notice? Nothing? Go back to the kitchen and observe it again: how does it look? What have you...
16 April 2012
For the tacking, take two renowned brands, two companies that share the deep sense of style, design and artistic inventiveness so typical of Italy: that je ne sais quoi, that something so...
3 May 2011
Want to know the truth? What people think is true about rugby is only a partial truth. When people think about rugby, they think about the violence of the game, the collisions in the scrum...
10 January 2011
250 'limited-edition' 50’s inspired refrigerators recently rolled off the production line, styled with the MINI emblem, paintwork and original door handle. The bringing together of two well...
6 May 2011
The Chicago Athenaeum acknowledges Newson for Smeg oven and hob.
The Smeg oven and hob designed by Marc Newson are now officially listed amongst the very best of International design. The...
8 January 2011
Smeg created the 50’s style retro line in the mid-90’s. The first product, the fridge, was an immediate planetary success due to its indeterminate appeal, it is a fridge that does not limit...
17 May 2013
There is something magical about New York. For many, a year with the Big Apple in their face is one of life’s rites of passage. And little wonder why: there’s 800 languages spoken, 9...
10 December 2012
SMEG50style interviewed FAB10, our specialist test pilot, trackside. FAB10 was enthusiastic: "The control on the bends is wonderful, it was a great thrill even going slow in lower gears....
Jaguar - Sportbreak - XF - World news
23 October 2012
The Smeg philosophy has always been to stand head and shoulders above the rest in terms of design quality, style and excellence.
So it should come as no surprise that we jumped at the...
