Movies

12 July 2011
SMEG news: FAB28 in Transformers 3

The FAB28 refrigerator appears in TF3, the third movie of the Transformers series. The film Transformers: Dark of the Moon, directed by Michael Bay, sees Optimus Prime and his loyal Autobots conflict once again with their enemies the Decepticons, who want to avenge the defeat that they suffered in 2009's film Revenge of the Fallen.

In TF3 the Decepticons are involved in a perilous space race between the United States and Russia, and Sam Witwicky (Shia LaBeouf) the Autobots' human friend, is called to the aid of the robots against a new and terrible enemy: Shockwave, the tyrant of Cybertron, conqueror of the home planet of the Transformers.

The FAB28 appears in the kitchen of Carly (Rosie Huntington-Whiteley), the on-screen girlfriend of Sam, the films star. The film was previewed to a worldwide audience on 29/06, and, since its release 2 weeks ago it has already made more than $645 million dollars at the box office.

http://www.transformersmovie.com/

The coolest bookcase
11 June 2013
Where do you least expect to find a fridge? Yes, precisely that - in a library! Some time ago, FAB28RR1 decided that he needed to learn more, to occupy his mind and make some progress in...
Beauty in pink
22 May 2013
What’s not to love about the new Group Chantelle’s ’Passionata’ advertising to celebrate its Spring/Summer 2013 collections? Bar Rafaeli, homemade food and top design are a pretty...
Chilled out tunes from Norway with FABulous Bass Cabinet
15 May 2013
SMEG50style interviewed a pretty chilled out FAB28 in Norway to reveal how he may be well on his way to being the next big hit out of Scandinavia since ABBA: “Mamma mia, I was minding my...
Instructions on how to stitch together a fridge
16 April 2012
For the tacking, take two renowned brands, two companies that share the deep sense of style, design and artistic inventiveness so typical of Italy: that je ne sais quoi, that something so...
The king of the third half
3 May 2011
Want to know the truth? What people think is true about rugby is only a partial truth. When people think about rugby, they think about the violence of the game, the collisions in the scrum...
Two Italian Jobs, two Different Actors
10 January 2011
250 'limited-edition' 50’s inspired refrigerators recently rolled off the production line, styled with the MINI emblem, paintwork and original door handle. The bringing together of two well...
SMEG500 - Two leaders of Made-in-Italy excellence, one original item
27 May 2013
What is a cooling motor doing underneath the bonnet of a Fiat 500? Smeg  and  Fiat  merge  form  and  function  to  create  an ...
Smeg wins "Good Design 2010" award
6 May 2011
The Chicago Athenaeum acknowledges Newson for Smeg oven and hob. The Smeg oven and hob designed by Marc Newson are now officially listed amongst the very best of International design. The...
Smeg, not just products. Creations
8 January 2011
Smeg created the 50’s style retro line in the mid-90’s. The first product, the fridge, was an immediate planetary success due to its indeterminate appeal, it is a fridge that does not limit...
WEST ELM  and SMEG
17 May 2013
There is something magical about New York. For many, a year with the Big Apple in their face is one of life’s rites of passage. And little wonder why: there’s 800 languages spoken, 9...
FAB10 tests the new Jaguar XF Sportbreak
10 December 2012
SMEG50style interviewed FAB10, our specialist test pilot, trackside. FAB10 was enthusiastic: "The control on the bends is wonderful, it was a great thrill even going slow in lower gears....
When style, design and good food make you reach for the sky.
23 October 2012
The Smeg philosophy has always been to stand head and shoulders above the rest in terms of design quality, style and excellence. So it should come as no surprise that we jumped at the...