The Smeg philosophy has always been to stand head and shoulders above the rest in terms of design quality, style and excellence.
So it should come as no surprise that we jumped at the chance to sit more than 50 metres up and sponsor a truly breathtaking occasion: Dinner in the Sky. Smeg left its mark at the premier event of the Brussels food festival ("Brusselicious") with its multi-coloured FAB28 and CS19 cooker.
In a restaurant suspended high in the sky, the lucky Dinner in the Sky diners were able to witness everything first-hand: the best cuisine prepared by top chefs from Belgium's premier restaurants, and the best in style represented by some of the design world's most exclusive designer products.
"As the sky turned into shades of red and blue, as agreement with Peroni, the guests began to arrive: TV media, fashion, trend and food bloggers, hoteliers and high-life trendsetters ... ": This is the prologue to a social event that will be gossiped about in even the farthest corners of the globe: AFTER-WORK: el Aperitivo Peroni. The happening, organized by Peroni in the coolest and trendiest part of Barcelona had the hard task of presenting the Italian tradition of going for an after-work aperitif. Luckily the Smeg FAB fridge was on-hand to receive the guests, playing the role of a Made-in-Italy ambassador. It was perfect for the job because it is both a symbol of and icon of Italian style and inventiveness.
From 20:00 to 22:30, the guests tastebuds were treated to a delicious SHOW-COOKING where 4 chefs cooked a tasting menu which had been created especially for Aperitivo Peroni, and in which the presence of our marvellous FAB helped to amuse the eyes of the invitees.
The event received the thumbs up of all the guests, and was so successful that it will be repeated on other dates in other terraces of Barcelona's other most prestigious Hotels.