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The Italian Chamber of Commerce in Sweden chose Smeg products to enrich and contextualise the exhibition space dedicated to prestigious brands which carry the flag for Italian production to mark the 150th anniversary of the unification of Italy.

Stockholm central station, a nerve centre for the city and the main arterial railway line for all of northern Europe, was chosen as the special location for the event, which took place in October.

The world of trend setters has once again declared its passion for 50’stylosophy. Ubisoft, the most important French videogame company, wanted to decorate the relax room at their HQ on the outskirts of Paris, using design products with a strong aesthetic impact that unite form and colour.

Two items from the Smeg 50’s Retro Style range (a FAB28 and an orange Fab dishwasher) were among the various furnishings which were specially requested by the company. To complete the look of the relax room, an 18m² vertical garden created by Amaury Gallon (a pioneer of botanical art, who for years, has combined innovation with plant design) was inserted. The garden further flatters the sinuous forms of the products and the result is a perfect design-mix that has given Ubisoft a convivial, original and stylish ambience.

A red FAB28 was requested to complete the interior decoration of Cherdak, a renowned restaurant owned by the chef Arkady Novikov, a popular figure with high society Muscovites. Located on the top floor of one of the most antique palaces of the Meshchansky district, a prestigious area that is also home to the headquarters of a number of different government agencies as well as the Central Bank of the Russian Federation. The restaurant has an original décor that is characterised by a style that unites elements of the traditional Russian dacia with pieces of vintage design. The menu is well researched, and the restaurant welcomes all of its clients into a “fairytale” setting that at the same time has an “alternative” atmosphere in which the unmistakable FAB stands out.

The decoration chosen by this new and exclusive location strengthens and encourages a shared attitude, upheld by local and International celebrities, who, in order to give an ulterior character and style to the interior décor of their homes they choose Smeg 50’s Retro Style appliances.

Passion for FAB&Co has arrived in Moscow!

The lounge bar of the Ararat Park Hyatt Hotel is by no means the last in a series of exclusive locations in the Russian capital to have bought Smeg 50’s Retro Style appliances. The bar is an active part of the 5-star superior hotel designed to attract luxury globetrotting clientele who demand privacy, and excellent service. Situated in the centre of Moscow, the hotel is strategically positioned between the main historical-cultural sites such as the Bolshoi theatre, the Red Square and the Kremlin, and the most exclusive shopping malls such as GUM and TSUM.

The Conservatory Lounge & Bar is located on the top floor of the luxurious building and has recently been reviewed by the respected interior design magazine Architectural Digest who describe it as one of the most beautiful licensed premises in the world. Besides the uber-modern decor and the delicious menu there is also a distinctive veranda from which clients can enjoy magnificent views of the entire city. It is in this extremely popular exterior space that they have placed a FAB28 branded by Veuve Cliquot. It marries perfectly with the style of the hotel bar and lends the veranda a wonderful touch of retro allure.

The choice to enrich the décor with this object of design is not the result of chance, but derives from the belief that the FAB itself embodies the essence of the Conservatory - a luxury product that has a huge aesthetic impact.

Smeg Holland recently renewed their collaboration with the TV program Top Chef, a working relationship that first began back in September 2010, when they supplied all the cooking appliances for the show, amongst others 8 iconic FAB28’s in Black Velvet. The first show, inspired by the American format of the same name, was transmitted on Dutch TV in the autumn of 2010, followed by a second serie throughout Spring 2011. It follows a group of amateur chefs performing various challenges and being judged by a jury of well-known Dutch chefs; Robert Kranenborg and Julius Jaspers. Every week the challengers were each put to the test at a Michelin star restaurant, such as the Librije and Beluga.

The popularity and the success of the show last year made the producers of the program specifically request Smeg products for a second year running to install in the individual kitchen zones in which the young chefs show off their skills each week. This winning choice not only helps to characterise the set, but at the same time it guarantees excellent performance.

The new season of Top Chef will start in September 2011.

The FAB28 was the protagonist of the 22nd edition of Lady Chef, an annual contest organised in Belgium that, in a shortlist of kitchen professionals, rewards the person who proposes the most distinctive menu judging both taste and creativity. This year the expert jury awarded the title of “Lady Chef” to Yanaïka Skrzyszkowiak who at just 22 years old took up the position of Chef de Cuisine in the Exquisa restaurant in Hasselt, Belgium.

Besides celebrating art and female culinary skill, the initiative promotes high quality gastronomy created with first class raw materials.

Smeg was considered the ideal partner for the event because the company not only supports the principles of “Made in Italy” and industrial design of domestic appliances, but it also expertly combines aesthetic style with excellent performance in order to achieve perfect cooking results, not to mention superior conservation of foods.

The FAB28 refrigerator appears in TF3, the third movie of the Transformers series. The film Transformers: Dark of the Moon, directed by Michael Bay, sees Optimus Prime and his loyal Autobots conflict once again with their enemies the Decepticons, who want to avenge the defeat that they suffered in 2009's film Revenge of the Fallen.

In TF3 the Decepticons are involved in a perilous space race between the United States and Russia, and Sam Witwicky (Shia LaBeouf) the Autobots' human friend, is called to the aid of the robots against a new and terrible enemy: Shockwave, the tyrant of Cybertron, conqueror of the home planet of the Transformers.

The FAB28 appears in the kitchen of Carly (Rosie Huntington-Whiteley), the on-screen girlfriend of Sam, the films star. The film was previewed to a worldwide audience on 29/06, and, since its release 2 weeks ago it has already made more than $645 million dollars at the box office.

http://www.transformersmovie.com/