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The FAB28 was the protagonist of the 22nd edition of Lady Chef, an annual contest organised in Belgium that, in a shortlist of kitchen professionals, rewards the person who proposes the most distinctive menu judging both taste and creativity. This year the expert jury awarded the title of “Lady Chef” to Yanaïka Skrzyszkowiak who at just 22 years old took up the position of Chef de Cuisine in the Exquisa restaurant in Hasselt, Belgium.

Besides celebrating art and female culinary skill, the initiative promotes high quality gastronomy created with first class raw materials.

Smeg was considered the ideal partner for the event because the company not only supports the principles of “Made in Italy” and industrial design of domestic appliances, but it also expertly combines aesthetic style with excellent performance in order to achieve perfect cooking results, not to mention superior conservation of foods.

The FAB28 refrigerator appears in TF3, the third movie of the Transformers series. The film Transformers: Dark of the Moon, directed by Michael Bay, sees Optimus Prime and his loyal Autobots conflict once again with their enemies the Decepticons, who want to avenge the defeat that they suffered in 2009's film Revenge of the Fallen.

In TF3 the Decepticons are involved in a perilous space race between the United States and Russia, and Sam Witwicky (Shia LaBeouf) the Autobots' human friend, is called to the aid of the robots against a new and terrible enemy: Shockwave, the tyrant of Cybertron, conqueror of the home planet of the Transformers.

The FAB28 appears in the kitchen of Carly (Rosie Huntington-Whiteley), the on-screen girlfriend of Sam, the films star. The film was previewed to a worldwide audience on 29/06, and, since its release 2 weeks ago it has already made more than $645 million dollars at the box office.

http://www.transformersmovie.com/

An international solidarity plan that unites unmistakable Smeg design with the charitable activities headed by Samuel Eto’o, the famous striker of Italian football team Inter Milan. A unique new FAB28 has been created with the flag of Cameroon, the homeland of the player, and the logo of the humanitarian foundation that bears his name.

The fridge was sold at auction by Nicola Savino at a charity gala held on 17th March in the prestigious Visionnaire Design Gallery in Milan. During the evening, attended by various politicians, sports stars and personalities from the world of entertainment, funds were raised for the construction of a paediatric unit at the Laquintinie da Douala hospital in Cameroon.

Smeg customised a FAB28 especially for the event, creating a one-off exclusive product to give a creative touch to Eto’o’s charity initiative, and offer full support to such a worthy cause. Smeg further their multicultural theme with the FAB28 Cameroon, a concept that already expressed in a number of different refrigerators bearing various flags, among them the FAB28 with the St.Georges Cross England flag and that of the Italian tricolour.

The Smeg 50’s style refrigerator exports the reputation of Italian design to the world,  products as excellent as the reasons that propel Eto’o to help the population of Cameroon. The extraordinary footballer from Inter Milan has never forgotten his roots, it is now  5 years that he has headed a foundation that raises funds to support the African state.

The evening of Thursday 17th March, where the Smeg FAB28 was one of the leading stars, was presented by Paolo Bonolis with the help of the extraordinary Andrea Bocelli.

The Smeg FAB28 has once again been selected as the refrigerator of choice by the international design world.

ACE Hotels – a chain of urban hotels catering for the coolest of globetrotters (renowned for paying particular attention to aesthetic research) – has chosen these refrigerators to complement the decor of the suites of its New York hotel, which is strategically positioned between Madison Square Garden (a temple for sports and major international events) and the legendary Fifth Av (icon of the cosmopolitan jet-set).