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A ‘MO’ TO FAR… OR A STYLISH, SLIGHTLY ITCHY FAB FRIDGE?

Movember challenges men to grow a ‘mo’ or moustache, in any shape or form they desire for the 30-days of November, to raise awareness for prostate and testicular cancer and mental health.

Long standing Smeg retailer, Coopers of Bath, have decided to support the cause with a stunning window display! They created a retro inspired window for the month of November, to go inside with the 30 days of Moustache Mayhem, known as ‘Movember’. Continue

WEST ELM AND SMEG

There is something magical about New York. For many, a year with the Big Apple in their face is one of life’s rites of passage. And little wonder why: there’s 800 languages spoken, 9 million global citizens of the world, Time Square, MOMA, Wall Street, saltbox and art deco buildings, skyscrapers, innovations which become phenomenon at every step, and a skyline that will indelibly leave a mark on your mind. Forever. And don’t forget Broadway, where music, entertainment and design –  iconic and avant garde -  call home.
Continue

FAB10 TESTS THE NEW JAGUAR XF SPORTBREAK

SMEG50style interviewed FAB10, our specialist test pilot, trackside. FAB10 was enthusiastic: "The control on the bends is wonderful, it was a great thrill even going slow in lower gears. And the acceleration is amazing ... "- concluded the Smeg fridge -" ... I felt like I had ice cubes falling down my spine." Continue

LIFE, A FRIDGE AND A COW (CITY SLICKER)

Bob Perry is the exact opposite of us city types. Bob is a tough cookie. Just as well, because if you're not willing or able to do what you can to get by in the place he lives in, you won't last 3 months. Cow Bay is one of the wildest corners of Australia, home to a rainforest which sees 4 cubic metres of rainfall every year and completely lacking in electricity. Oh, and there isn't a single police officer among the 700 souls who live there.  Continue

THE SMEG 50'S RETRO STYLE FRIDGE, AN ITALIAN AMBASSADOR IN SPAIN

 "As the sky turned into shades of red and blue, as agreement with Peroni, the guests began to arrive: TV media, fashion, trend and food bloggers, hoteliers and high-life trendsetters ... ": This is the prologue to a social event that will be gossiped about in even the farthest corners of the globe: AFTER-WORK: el Aperitivo Peroni. The happening, organized by Peroni in the coolest and trendiest part of Barcelona had the hard task of presenting the Italian tradition of going for an after-work aperitif. Luckily the Smeg FAB fridge was on-hand to receive the guests, playing the role of a Made-in-Italy ambassador. It was perfect for the job because it is both a symbol of and icon of Italian style and inventiveness. Continue

SMEG STAGES SUCCESSFUL DEBUT AT THE IDEAL HOME SHOW 2012

The Smeg stand was absolutely buzzing as soon as the doors opened on Friday 16 March, the first day of the show. The show was officially opened by HRH Prince Charles who performed the ribbon cutting ceremony in front of the growing crowds.

The main attraction on the Smeg stand was the prototype of a new Traditional Range Cooker making its first appearance in the UK.  Visitors were keen to give Smeg staff who were manning the stand, plenty of very positive feedback.  The cooker is due to be launched in the Summer. Continue

THE ITALIAN CHAMBER OF COMMERCE IN SWEDEN CHOSE SMEG PRODUCTS

The Italian Chamber of Commerce in Sweden chose Smeg products to enrich and contextualise the exhibition space dedicated to prestigious brands which carry the flag for Italian production to mark the 150th anniversary of the unification of Italy.

Stockholm central station, a nerve centre for the city and the main arterial railway line for all of northern Europe, was chosen as the special location for the event, which took place in October. Continue

MOVI&CO: SMEG VIDEO AWARDED PRIZE FOR BEST CREATIVE IDEA

The prize ceremony for young directors MOVI&CO was held on 1st December at the Triennale in Milan. The winners included the viral video created for Smeg by Nicola Martini, which interprets the famous FAB fridge from an ironic and fun standpoint.

An original creative idea brought to life with a lively rhythm and playful feel. A free and uninhibited look which takes on the difficult task of approaching a style icon in order to interpret its soul in a new way. The film created for Smeg by the young video maker Nicola Martini makes the FAB fridge the star of a fun story, which transforms domestic life into a game. Continue

WALLACE 'SMUG' WITH SMEG FRIDGE

Which domestic appliance brand features in the British cult animation, Wallace and Gromit’s Curse of the Ware Rabbit? Eager to find out more, we sent a keen film reporter to investigate!

The hit film The Curse of the Were Rabbit follows the eccentric inventor Wallace and his intelligent but silent dog, Gromit, as they come to the rescue of a village plagued by thousands of rabbits in the crucial lead up to their esteemed annual vegetable competition! During an operation to brainwash the rabbits to stop eating the prize vegetables, Wallace presses the wrong button on his wacky ‘manipulation-o-matic’ machine, and swaps personalities with one of the crazed rabbits! Disaster looms! Continue

SMEG50STYLE AND PLANT ART: AN EXCLUSIVE DESIGN-MIX

The world of trend setters has once again declared its passion for 50’stylosophy. Ubisoft, the most important French videogame company, wanted to decorate the relax room at their HQ on the outskirts of Paris, using design products with a strong aesthetic impact that unite form and colour. Continue

FAB CONQUERS MOSCOW

Passion for FAB&Co has arrived in Moscow!

The lounge bar of the Ararat Park Hyatt Hotel is by no means the last in a series of exclusive locations in the Russian capital to have bought Smeg 50’s Retro Style appliances. The bar is an active part of the 5-star superior hotel designed to attract luxury globetrotting clientele who demand privacy, and excellent service. Situated in the centre of Moscow, the hotel is strategically positioned between the main historical-cultural sites such as the Bolshoi theatre, the Red Square and the Kremlin, and the most exclusive shopping malls such as GUM and TSUM. Continue

THE FAB'AHOLIC RESTAURANT

A red FAB28 was requested to complete the interior decoration of Cherdak, a renowned restaurant owned by the chef Arkady Novikov, a popular figure with high society Muscovites. Located on the top floor of one of the most antique palaces of the Meshchansky district, a prestigious area that is also home to the headquarters of a number of different government agencies as well as the Central Bank of the Russian Federation. Continue

LADY CHEF

The FAB28 was the protagonist of the 22nd edition of Lady Chef, an annual contest organised in Belgium that, in a shortlist of kitchen professionals, rewards the person who proposes the most distinctive menu judging both taste and creativity. This year the expert jury awarded the title of "Lady Chef" to Yanaïka Skrzyszkowiak who at just 22 years old took up the position of Chef de Cuisine in the Exquisa restaurant in Hasselt, Belgium. Continue

TOP CHEF

Smeg Holland recently renewed their collaboration with the TV program Top Chef, a working relationship that first began back in September 2010, when they supplied all the cooking appliances for the show, amongst others 8 iconic FAB28’s in Black Velvet. Continue

FAB28 IN TRASFORMERS 3

The FAB28 refrigerator appears in TF3, the third movie of the Transformers series. The film Transformers: Dark of the Moon, directed by Michael Bay, sees Optimus Prime and his loyal Autobots conflict once again with their enemies the Decepticons, who want to avenge the defeat that they suffered in 2009's film Revenge of the Fallen. Continue

FAB AND THE MODERN HEROES OF THE SEA

The 2nd edition of the Barcelona World Race, one the most difficult nautical regattas, a fascinating non-stop, round-the-world yacht adventure finished just a few days ago. The competition begins and ends in the port of Barcelona, and is played out along the Gibraltar and Cook Straits, and the Capes of Good Hope, Leeuwin and Horn. The 2-man boat crews, cover approximately 46.300 km in just 3 and ½ months by following the Great circle line - the shortest sailing route traced on a map across the world. Continue

THE FABULOUS JUNDING LEADERS CLUB CHARITY BALL

For a continuous year the Junding Leaders club organized a prestigious ball in Beijing. This association is one of the most respected and elite on the planet, and its members include many business leaders and the managers of some of the most influential organizations and institutions in the world, such as the Prince Charles foundation. Continue

ACE HOTELS

The Smeg FAB28 has once again been selected as the refrigerator of choice by the international design world. ACE Hotels – a chain of urban hotels catering for the coolest of globetrotters (renowned for paying particular attention to aesthetic research) – has chosen these refrigerators to complement the decor of the suites of its New York hotel, which is strategically positioned between Madison Square Garden (a temple for sports and major international events) and the legendary Fifth Av (icon of the cosmopolitan jet-set). Continue

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