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SMEG, NOT JUST PRODUCTS. CREATION

Smeg created the 50’s style retro line in the mid-90’s. The first product, the fridge, was an immediate planetary success due to its indeterminate appeal, it is a fridge that does not limit itself to be only a fridge. Its aesthetic and the world that it conjures up, the unique tone that it thrusts upon the kitchen makes it rather "post-fridge", a refrigerator that transcends its function, becoming an emblem of culture. This is the history of one aesthetic line, and it also represents the company philosophy that has changed and continues to change the concept of domestic appliances, pushing forward the accepted boundaries, for example, in the study of form by world famous architects. Continue

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