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Technology with style

SMEG500 - TWO LEADERS OF MADE-IN-ITALY EXCELLENCE, ONE ORIGINAL ITEM

What is a cooling motor doing underneath the bonnet of a Fiat 500?

Smeg  and  Fiat  merge  form  and  function  to  create  an  extraordinary  new  item  for  the  "FIAT  500  Design collection". Because a refrigerator is not just an electrical appliance, and a bonnet is not just car part.

"I’m really happy that, we’re launching this product. It is the result of years of work, and it reawakens a historical collaboration between Smeg and Fiat, and not forgetting the creativity of Italia Independent – says Lapo Elkann - The Fiat 500 is an Italian icon that from now can even be found in another dimension, in bars and peoples living rooms all over the world". Continue

SMEG WINS "GOOD DESIGN 2010" AWARD

The Chicago Athenaeum acknowledges Newson for Smeg oven and hob.

The Smeg oven and hob designed by Marc Newson are now officially listed amongst the very best of International design. The collaboration with Newson was sought by the Italian company who were determined to develop a product line with one of the most talented designers in the world of influential contemporary design. Continue

SMEG, NOT JUST PRODUCTS. CREATION

Smeg created the 50’s style retro line in the mid-90’s. The first product, the fridge, was an immediate planetary success due to its indeterminate appeal, it is a fridge that does not limit itself to be only a fridge. Its aesthetic and the world that it conjures up, the unique tone that it thrusts upon the kitchen makes it rather "post-fridge", a refrigerator that transcends its function, becoming an emblem of culture. This is the history of one aesthetic line, and it also represents the company philosophy that has changed and continues to change the concept of domestic appliances, pushing forward the accepted boundaries, for example, in the study of form by world famous architects. Continue

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