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March 2012

BRITISH ARTIST USES SMEG FRIDGES TO SPREAD THE WORD

British artist, Stuart Semple, who has previously collaborated with the likes of Lady Gaga, the Prodigy and The Futureheads, has created a series of new works with Smeg fridge doors as a medium for his latest exhibition in Hong Kong. The exhibition consists of various of handwritten messages, often song lyrics, on paper, large scale paintings, foam sculptures and on Smeg 50’s style retro fridge doors. In order to keep its imperfections and character, the text is handwritten and then laser cut out of plastic and mounted onto the various objects. Continue

SMEG STAGES SUCCESSFUL DEBUT AT THE IDEAL HOME SHOW 2012

The Smeg stand was absolutely buzzing as soon as the doors opened on Friday 16 March, the first day of the show. The show was officially opened by HRH Prince Charles who performed the ribbon cutting ceremony in front of the growing crowds.

The main attraction on the Smeg stand was the prototype of a new Traditional Range Cooker making its first appearance in the UK.  Visitors were keen to give Smeg staff who were manning the stand, plenty of very positive feedback.  The cooker is due to be launched in the Summer. Continue

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