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December 2011

BRITISH BADMINTON STAR CHILLS OUT WITH SMEG

Nathan Robertson, 34, has had a hugely successful Badminton career with a Silver Olympic medal in the mixed doubles in Athens 2004, as well as taking the titles of England Champion 2005 and World Badminton Champion 2006.   

This year he won Bronze in the European Mixed Team Championships and is currently English National Champion.  Robertson has recently taken delivery of a stylish Smeg 50’s style retro fridge to complete his latest renovation project at his Rushden home in Northamptonshire. Continue

SMEG FRIDGE PASSES "WERE-RABBIT TEST"

There are many ways in which to measure the eclecticism of a design line. You might want to examine how many different and varied decorative styles it can fit with, or you could subject it to the aesthetic judgement of many different types of human beings and then draw your conclusions from the given responses. But the definitive test, the final judgement, can only be decided by the test of the "Were-rabbit". Continue

MYSTERIOUS TWEETS FROM INSIDE A FRIDGE

Let’s do this in an orderly fashion. First of all, you should know that this is a true story. Now then, some time ago, an alert popped up at the Metropolitan Police 's HQ, a system monitoring unusual goings on across the web. 
 
Their attention was caught after spotting  some messages on Twitter from people claiming to be inside a fridge. Further investigations led the riot squad, kitted out in full uniform, to the East End of London, a place by the name of  Artillery Lane. Continue

MOVI&CO: SMEG VIDEO AWARDED PRIZE FOR BEST CREATIVE IDEA

The prize ceremony for young directors MOVI&CO was held on 1st December at the Triennale in Milan. The winners included the viral video created for Smeg by Nicola Martini, which interprets the famous FAB fridge from an ironic and fun standpoint.

An original creative idea brought to life with a lively rhythm and playful feel. A free and uninhibited look which takes on the difficult task of approaching a style icon in order to interpret its soul in a new way. The film created for Smeg by the young video maker Nicola Martini makes the FAB fridge the star of a fun story, which transforms domestic life into a game. Continue

WALLACE 'SMUG' WITH SMEG FRIDGE

Which domestic appliance brand features in the British cult animation, Wallace and Gromit’s Curse of the Ware Rabbit? Eager to find out more, we sent a keen film reporter to investigate!

The hit film The Curse of the Were Rabbit follows the eccentric inventor Wallace and his intelligent but silent dog, Gromit, as they come to the rescue of a village plagued by thousands of rabbits in the crucial lead up to their esteemed annual vegetable competition! During an operation to brainwash the rabbits to stop eating the prize vegetables, Wallace presses the wrong button on his wacky ‘manipulation-o-matic’ machine, and swaps personalities with one of the crazed rabbits! Disaster looms! Continue

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