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January 2011

TWO ITALIAN JOBS, TWO DIFFERENT ACTORS

250 'limited-edition' 50’s inspired refrigerators recently rolled off the production line, styled with the MINI emblem, paintwork and original door handle. The bringing together of two well renowned brands was an ingenious idea and certainly went down as an instant hit. Both brands share that retro feel, the same passion for design and striking care for detail. Continue

ACE HOTELS

The Smeg FAB28 has once again been selected as the refrigerator of choice by the international design world. ACE Hotels – a chain of urban hotels catering for the coolest of globetrotters (renowned for paying particular attention to aesthetic research) – has chosen these refrigerators to complement the decor of the suites of its New York hotel, which is strategically positioned between Madison Square Garden (a temple for sports and major international events) and the legendary Fifth Av (icon of the cosmopolitan jet-set). Continue

ARCIMBOLDO'S GREAT-GRANDCHILDREN

Do you remember the painter who famously painted food arranged to resemble faces and human beings? Noses were made from courgettes, cheeks were round ripe tomatoes, and hair was straw and savoy cabbage. Not only are artists of our time following in Arcimboldo’s footsteps, but they’re also doing it with a splash, in a tasteful and refined way. Continue

CULTURE AT-20° DEGREES

People, who believe that in minus zero temperatures the human mind begins to stop thinking and fall into a deep sleep, are making a big mistake. It is a common theory that when the temperature drops well below zero degrees everything stops functioning including a person’s mind and their capability of taking on ideas about new and cutting edge design and traditionally stick to what they know. Continue

THE FRIDGE AS A WORK OF ART

In the beginning, there were benefactors. Churches would commission artists to design large paintings that glorified creation, and the sovereign would hire sculptors and artists to come up with huge commemorative paintings of victories and battles. Then, times changed and the world become more secular, and the Giottos, Michelangeloes and other artistic giants were replaced by the likes of Selwyn Senatori, an eclectic Italian-Dutch artist who paints directly onto refrigerators. Continue

SMEG, NOT JUST PRODUCTS. CREATION

Smeg created the 50’s style retro line in the mid-90’s. The first product, the fridge, was an immediate planetary success due to its indeterminate appeal, it is a fridge that does not limit itself to be only a fridge. Its aesthetic and the world that it conjures up, the unique tone that it thrusts upon the kitchen makes it rather "post-fridge", a refrigerator that transcends its function, becoming an emblem of culture. This is the history of one aesthetic line, and it also represents the company philosophy that has changed and continues to change the concept of domestic appliances, pushing forward the accepted boundaries, for example, in the study of form by world famous architects. Continue

A MODEL WITH NO BAD HABITS

We hereby declare that the era of supermodels and exorbitant modelling fees has come to a close. The period of those pale and yet so attractive young faces has definitely faded. Our proposal is of curvy forms, sensuous shapes filled with enormous quantities of food. Of course, here we are really thinking of another fabulous Fab design, aren't we? Continue

THE FRIDGE THAT SIMPLY LOVED TO HITCH HIKE

Let me introduce myself. My name is FAB28, an Italian fridge, baby pink in colour. I used to live in Ismaning, which is a small town near Munich. It’s a clean, neat and peaceful place, but perhaps just a little too quiet for someone who loves rock’n’roll and the crazy idea of travelling like a true roadie from place to place. Continue

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