December 5th 2011

Wallace ‘Smug’ with Smeg Fridge

SMEG news: Wallace ‘Smug’ with Smeg Fridge

Which domestic appliance brand features in the British cult animation, Wallace and Gromit’s Curse of the Ware Rabbit? Eager to find out more, we sent a keen film reporter to investigate!

The hit film The Curse of the Were Rabbit follows the eccentric inventor Wallace and his intelligent but silent dog, Gromit, as they come to the rescue of a village plagued by thousands of rabbits in the crucial lead up to their esteemed annual vegetable competition! During an operation to brainwash the rabbits to stop eating the prize vegetables, Wallace presses the wrong button on his wacky ‘manipulation-o-matic’ machine, and swaps personalities with one of the crazed rabbits! Disaster looms!

Over run by hundreds of rabbits loose in the house, and with a terrifying Were-rabbit on the rampage, Gromit struggles to cope – he escapes to the kitchen, for a moment of light relief (perhaps for tea and biscuits?) - and this is when a Smeg 50’s Retro Style fridge, star of many Hollywood productions, takes centre stage! Gromit turns to the rather special SMUG fridge – and OPENS IT to discovers hundreds of rabbits packed inside! Find out how they got there, and what Gromit does next by watching the film! Can Gromit save the day?!

Our reporter interviewed the creator of the film Nick Park who said “ the Smug fridge idea came from the fact that we’d all be pretty pleased if we had a Smeg fridge of our own and that perhaps Wallace might be a bit ‘smug’ about owning a Smeg fridge. It was all a bit silly, but it went down really well with our audiences and people still reference it today, so hopefully it’s one of those little details that people appreciated.”

 

Wallace ‘Smug’ with Smeg Fridge
Read other Stories:
Beauty in pink
May 22nd 2013
What’s not to love about the new Group Chantelle’s ’Passionata’ advertising to celebrate its Spring/Summer 2013 collections? Bar Rafaeli, homemade food and top design are a pretty...
Chilled out tunes from Norway with FABulous Bass Cabinet
May 15th 2013
SMEG50style interviewed a pretty chilled out FAB28 in Norway to reveal how he may be well on his way to being the next big hit out of Scandinavia since ABBA: “Mamma mia, I was minding my...
The art of Stuart Semple (and those of you who believe that fridges are for storing food)
April 5th 2012
Have you got a Smeg fridge at home? Go to the kitchen and have a good look at it. What did you notice? Nothing? Go back to the kitchen and observe it again: how does it look? What have you...
Instructions on how to stitch together a fridge
April 17th 2012
For the tacking, take two renowned brands, two companies that share the deep sense of style, design and artistic inventiveness so typical of Italy: that je ne sais quoi, that something so...
The king of the third half
May 3rd 2011
Want to know the truth? What people think is true about rugby is only a partial truth. When people think about rugby, they think about the violence of the game, the collisions in the scrum...
Two Italian Jobs, two Different Actors
January 10th 2011
250 'limited-edition' 50’s inspired refrigerators recently rolled off the production line, styled with the MINI emblem, paintwork and original door handle. The bringing together of two well...
Smeg wins "Good Design 2010" award
May 6th 2011
The Chicago Athenaeum acknowledges Newson for Smeg oven and hob. The Smeg oven and hob designed by Marc Newson are now officially listed amongst the very best of International design. The...
Smeg, not just products. Creations
January 7th 2011
Smeg created the 50’s style retro line in the mid-90’s. The first product, the fridge, was an immediate planetary success due to its indeterminate appeal, it is a fridge that does not...
WEST ELM  and SMEG
May 17th 2013
There is something magical about New York. For many, a year with the Big Apple in their face is one of life’s rites of passage. And little wonder why: there’s 800 languages spoken, 9...
FAB10 tests the new Jaguar XF Sportbreak
December 10th 2012
SMEG50style interviewed FAB10, our specialist test pilot, trackside. FAB10 was enthusiastic: "The control on the bends is wonderful, it was a great thrill even going slow in lower gears....
When style, design and good food make you reach for the sky.
October 23rd 2012
The Smeg philosophy has always been to stand head and shoulders above the rest in terms of design quality, style and excellence. So it should come as no surprise that we jumped at the...