October 27th 2011

Smeg50style and Plant Art: an exclusive design-mix

SMEG news: Smeg50style and Plant Art: an exclusive design-mix

The world of trend setters has once again declared its passion for 50’stylosophy. Ubisoft, the most important French videogame company, wanted to decorate the relax room at their HQ on the outskirts of Paris, using design products with a strong aesthetic impact that unite form and colour.

Two items from the Smeg 50’s Retro Style range (a FAB28 and an orange Fab dishwasher) were among the various furnishings which were specially requested by the company. To complete the look of the relax room, an 18m² vertical garden created by Amaury Gallon (a pioneer of botanical art, who for years, has combined innovation with plant design) was inserted. The garden further flatters the sinuous forms of the products and the result is a perfect design-mix that has given Ubisoft a convivial, original and stylish ambience.

Read other Stories:
Chilled out tunes from Norway with FABulous Bass Cabinet
May 15th 2013
SMEG50style interviewed a pretty chilled out FAB28 in Norway to reveal how he may be well on his way to being the next big hit out of Scandinavia since ABBA: “Mamma mia, I was minding my...
The art of Stuart Semple (and those of you who believe that fridges are for storing food)
April 5th 2012
Have you got a Smeg fridge at home? Go to the kitchen and have a good look at it. What did you notice? Nothing? Go back to the kitchen and observe it again: how does it look? What have you...
What would an artist be without his fridge?
February 1st 2012
According to recent research by the University of La Paz, there is a direct relationship between the production of an artist and the creative stimulus of his working environment. It is said...
Instructions on how to stitch together a fridge
April 17th 2012
For the tacking, take two renowned brands, two companies that share the deep sense of style, design and artistic inventiveness so typical of Italy: that je ne sais quoi, that something so...
The king of the third half
May 3rd 2011
Want to know the truth? What people think is true about rugby is only a partial truth. When people think about rugby, they think about the violence of the game, the collisions in the scrum...
Two Italian Jobs, two Different Actors
January 10th 2011
250 'limited-edition' 50’s inspired refrigerators recently rolled off the production line, styled with the MINI emblem, paintwork and original door handle. The bringing together of two well...
Smeg wins "Good Design 2010" award
May 6th 2011
The Chicago Athenaeum acknowledges Newson for Smeg oven and hob. The Smeg oven and hob designed by Marc Newson are now officially listed amongst the very best of International design. The...
Smeg, not just products. Creations
January 7th 2011
Smeg created the 50’s style retro line in the mid-90’s. The first product, the fridge, was an immediate planetary success due to its indeterminate appeal, it is a fridge that does not...
WEST ELM  and SMEG
May 17th 2013
There is something magical about New York. For many, a year with the Big Apple in their face is one of life’s rites of passage. And little wonder why: there’s 800 languages spoken, 9...
FAB10 tests the new Jaguar XF Sportbreak
December 10th 2012
SMEG50style interviewed FAB10, our specialist test pilot, trackside. FAB10 was enthusiastic: "The control on the bends is wonderful, it was a great thrill even going slow in lower gears....
When style, design and good food make you reach for the sky.
October 23rd 2012
The Smeg philosophy has always been to stand head and shoulders above the rest in terms of design quality, style and excellence. So it should come as no surprise that we jumped at the...