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April 20th 2011
Red magnetic fields
One summer morning in 2010 Londoners woke up with an inexplicable sensation of vertigo. They leave the house after a cup of tea, and a sumptuous breakfast of bacon and scrambled eggs, and strangely, they feel strongly attracted to everything that is red. With the excuse of having to make an urgent telephone call tens of people squeeze inside phone-boxes seemingly about to burst. Double decker bus passengers tour around the city without a break and without ever getting off the red buses. Crazy people get inside the post boxes and look out through the letter flap to spy on the semi deserted streets.
For the whole summer nearly half a million people find refuge in Hyde Park where, in amongst the greenery, the bright red hall of the Serpentine Gallery stands out. Designed by the French architect Jean Nouvel, it was decorated in red, only red. Nouvel added 9 shocking red Smeg fridges to the interior to bring a touch unique style. Artists, poets, intellectuals and common people all met up to sip fresh drinks taken directly from the SMEG fridges and, suddenly, their sense of vertigo just disappeared.
April 5th 2012
Have you got a Smeg fridge at home? Go to the kitchen and have a good look at it. What did you notice? Nothing? Go back to the kitchen and observe it again: how does it look? What have you...
February 1st 2012
According to recent research by the University of La Paz, there is a direct relationship between the production of an artist and the creative stimulus of his working environment. It is said...
January 24th 2012
© Copyright David Ruano
Let me introduce myself. I am FAB30, I am a sociologist by profession and if by chance you mistook me for a simple fridge, all the better: it means that my cover is...
April 17th 2012
For the tacking, take two renowned brands, two companies that share the deep sense of style, design and artistic inventiveness so typical of Italy: that je ne sais quoi, that something so...
May 3rd 2011
Want to know the truth? What people think is true about rugby is only a partial truth. When people think about rugby, they think about the violence of the game, the collisions in the scrum...
January 10th 2011
250 'limited-edition' 50’s inspired refrigerators recently rolled off the production line, styled with the MINI emblem, paintwork and original door handle. The bringing together of two well...
May 6th 2011
The Chicago Athenaeum acknowledges Newson for Smeg oven and hob.
The Smeg oven and hob designed by Marc Newson are now officially listed amongst the very best of International design. The...
January 7th 2011
Smeg created the 50’s style retro line in the mid-90’s. The first product, the fridge, was an immediate planetary success due to its indeterminate appeal, it is a fridge that does not...
March 23rd 2012
The Smeg stand was absolutely buzzing as soon as the doors opened on Friday 16 March, the first day of the show. The show was officially opened by HRH Prince Charles who performed the...
January 4th 2012
The Italian Chamber of Commerce in Sweden chose Smeg products to enrich and contextualise the exhibition space dedicated to prestigious brands which carry the flag for Italian production to...
December 14th 2011
The prize ceremony for young directors MOVI&CO was held on 1st December at the Triennale in Milan. The winners included the viral video created for Smeg by Nicola Martini, which...
