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April 28th 2011
Post-positivism altruistic constructivism; healing with art
We don’t exactly know which artistic trend Menno Baars belongs to. At a certain point in his life, the ex-cardiologist decided to change the way he cured peoples hearts. We know for sure that two extreme painting styles - the modern Dutch Van Gogh and Appel – converge within him.
We are certain that we are not in the presence of a mannerist, nor of a romantic landscape painter. Indeed we can’t even say if he is a sculptor or a painter, given the manner and width of his brushwork, each stroke that appears on the canvas like a hundred individual sculptures. But we can, with some certainty, place the artistic performance commissioned by the De Kei gallery in Nuenen and carried out at the showroom of Aswa Keukens.
Menno gave his all to customise and interpret, in his own manner, a Smeg fridge, painting it in unique colours and even giving it a name: Ice Babe. The fridge was then auctioned and the sum donated to the Ronald McDonald foundation which offers support to the families of sick children. This, we feel, can be placed comfortably in the artistic trend of post-positivism altruistic constructivism. Art as a practice directed towards social purposes.
April 5th 2012
Have you got a Smeg fridge at home? Go to the kitchen and have a good look at it. What did you notice? Nothing? Go back to the kitchen and observe it again: how does it look? What have you...
February 1st 2012
According to recent research by the University of La Paz, there is a direct relationship between the production of an artist and the creative stimulus of his working environment. It is said...
January 24th 2012
© Copyright David Ruano
Let me introduce myself. I am FAB30, I am a sociologist by profession and if by chance you mistook me for a simple fridge, all the better: it means that my cover is...
April 17th 2012
For the tacking, take two renowned brands, two companies that share the deep sense of style, design and artistic inventiveness so typical of Italy: that je ne sais quoi, that something so...
May 3rd 2011
Want to know the truth? What people think is true about rugby is only a partial truth. When people think about rugby, they think about the violence of the game, the collisions in the scrum...
January 10th 2011
250 'limited-edition' 50’s inspired refrigerators recently rolled off the production line, styled with the MINI emblem, paintwork and original door handle. The bringing together of two well...
May 6th 2011
The Chicago Athenaeum acknowledges Newson for Smeg oven and hob.
The Smeg oven and hob designed by Marc Newson are now officially listed amongst the very best of International design. The...
January 7th 2011
Smeg created the 50’s style retro line in the mid-90’s. The first product, the fridge, was an immediate planetary success due to its indeterminate appeal, it is a fridge that does not...
March 23rd 2012
The Smeg stand was absolutely buzzing as soon as the doors opened on Friday 16 March, the first day of the show. The show was officially opened by HRH Prince Charles who performed the...
January 4th 2012
The Italian Chamber of Commerce in Sweden chose Smeg products to enrich and contextualise the exhibition space dedicated to prestigious brands which carry the flag for Italian production to...
December 14th 2011
The prize ceremony for young directors MOVI&CO was held on 1st December at the Triennale in Milan. The winners included the viral video created for Smeg by Nicola Martini, which...
