Sport

May 24th 2011
SMEG news: FAB and the modern heroes of the sea

The 2nd edition of the Barcelona World Race, one the most difficult nautical regattas, a fascinating non-stop, round-the-world yacht adventure finished just a few days ago. The competition begins and ends in the port of Barcelona, and is played out along the Gibraltar and Cook Straits, and the Capes of Good Hope, Leeuwin and Horn. The 2-man boat crews, cover approximately 46.300 km in just 3 and ½ months by following the Great circle line - the shortest sailing route traced on a map across the world.

For the occasion Estrella Damm (a make of Catalan pilsener), the sponsor of one of the teams, wanted to place their prestigious name alongside the appeal of the FABs that for all the period of the competition have been used to decorate the interior of the World Race village.  

The presence of the FABs in this very competitive contest, that is characterised by immense stress and tension, defused the drama of the ambience. Providing glamour and irony the FABs give a touch of friendliness and are the perfect prop for a convivial atmosphere.

May 3rd 2011
SMEG news: The king of the third half

Want to know the truth? What people think is true about rugby is only a partial truth. When people think about rugby, they think about the violence of the game, the collisions in the scrum, the battered faces of the players and their roars of encouragement, the tackles that push the rules of the game to the limit.
What people don’t realise, however, is that once the game is over, and the pitch is left behind, and the gladiators have changed out of their kit, there is another part left of this noble sport: the all-important third half.

Here, brute strength and force is demonstrated by the grip of handshakes, the embrace of a giant friend, and the broken teeth smiles that don’t seem to be all that bad close up. Here they tackle steaks and the only fight is the fight to resist getting drunk. The third half is dedicated to the muscles of the throat, the real protagonist of the third half is, of course, the fridge. A special fridge for rugby fans. A SMEG. Two special edition FAB28’s have been created specifically and personalised with the kits of the two squads that best personify the history and the values of rugby: the English national team and the New Zealand team. And thus the most noble sport on the earth toasts the health of the most noble fridge on the earth!

Chilled out tunes from Norway with FABulous Bass Cabinet
May 15th 2013
SMEG50style interviewed a pretty chilled out FAB28 in Norway to reveal how he may be well on his way to being the next big hit out of Scandinavia since ABBA: “Mamma mia, I was minding my...
The art of Stuart Semple (and those of you who believe that fridges are for storing food)
April 5th 2012
Have you got a Smeg fridge at home? Go to the kitchen and have a good look at it. What did you notice? Nothing? Go back to the kitchen and observe it again: how does it look? What have you...
What would an artist be without his fridge?
February 1st 2012
According to recent research by the University of La Paz, there is a direct relationship between the production of an artist and the creative stimulus of his working environment. It is said...
Instructions on how to stitch together a fridge
April 17th 2012
For the tacking, take two renowned brands, two companies that share the deep sense of style, design and artistic inventiveness so typical of Italy: that je ne sais quoi, that something so...
The king of the third half
May 3rd 2011
Want to know the truth? What people think is true about rugby is only a partial truth. When people think about rugby, they think about the violence of the game, the collisions in the scrum...
Two Italian Jobs, two Different Actors
January 10th 2011
250 'limited-edition' 50’s inspired refrigerators recently rolled off the production line, styled with the MINI emblem, paintwork and original door handle. The bringing together of two well...
Smeg wins "Good Design 2010" award
May 6th 2011
The Chicago Athenaeum acknowledges Newson for Smeg oven and hob. The Smeg oven and hob designed by Marc Newson are now officially listed amongst the very best of International design. The...
Smeg, not just products. Creations
January 7th 2011
Smeg created the 50’s style retro line in the mid-90’s. The first product, the fridge, was an immediate planetary success due to its indeterminate appeal, it is a fridge that does not...
WEST ELM  and SMEG
May 17th 2013
There is something magical about New York. For many, a year with the Big Apple in their face is one of life’s rites of passage. And little wonder why: there’s 800 languages spoken, 9...
FAB10 tests the new Jaguar XF Sportbreak
December 10th 2012
SMEG50style interviewed FAB10, our specialist test pilot, trackside. FAB10 was enthusiastic: "The control on the bends is wonderful, it was a great thrill even going slow in lower gears....
When style, design and good food make you reach for the sky.
October 23rd 2012
The Smeg philosophy has always been to stand head and shoulders above the rest in terms of design quality, style and excellence. So it should come as no surprise that we jumped at the...