Smeg Holland recently renewed their collaboration with the TV program Top Chef, a working relationship that first began back in September 2010, when they supplied all the cooking appliances for the show, amongst others 8 iconic FAB28’s in Black Velvet. The first show, inspired by the American format of the same name, was transmitted on Dutch TV in the autumn of 2010, followed by a second serie throughout Spring 2011. It follows a group of amateur chefs performing various challenges and being judged by a jury of well-known Dutch chefs; Robert Kranenborg and Julius Jaspers. Every week the challengers were each put to the test at a Michelin star restaurant, such as the Librije and Beluga.
The popularity and the success of the show last year made the producers of the program specifically request Smeg products for a second year running to install in the individual kitchen zones in which the young chefs show off their skills each week. This winning choice not only helps to characterise the set, but at the same time it guarantees excellent performance.
The new season of Top Chef will start in September 2011.