Partnership

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January 10th 2011

Two Italian Jobs, two Different Actors

Partnership - Love affairs
SMEG news: Two Italian Jobs, two Different Actors

250 'limited-edition' 50’s inspired refrigerators recently rolled off the production line, styled with the MINI emblem, paintwork and original door handle. The bringing together of two well renowned brands was an ingenious idea and certainly went down as an instant hit. Both brands share that retro feel, the same passion for design and striking care for detail.

Anyway, the whole thing went so well that we received numerous requests from people who wanted us to help them differentiate between the two as they looked almost just alike.

So, although both products share the same badge and handle, a carton of milk and some eggs just will not fit into the side pocket of a MINI and naturally, of course, we would not want to go out for a spin in our very special fridge, now would we?

Our last word of advice on this score? Don't try to keep your fresh food shopping in the boot of a MINI for more than 10 hours.

Chilled out tunes from Norway with FABulous Bass Cabinet
Chilled out tunes from Norway with FABulous Bass Cabinet
May 15th 2013
SMEG50style interviewed a pretty chilled out FAB28 in Norway to reveal how he may be well on his way to being the next big hit out of Scandinavia since ABBA: “Mamma mia, I was minding my...
Art - FAB28 - MUSIC - Pop culture
The art of Stuart Semple (and those of you who believe that fridges are for storing food)
The art of Stuart Semple (and those of you who believe that fridges are for storing food)
April 5th 2012
Have you got a Smeg fridge at home? Go to the kitchen and have a good look at it. What did you notice? Nothing? Go back to the kitchen and observe it again: how does it look? What have you...
Art - Pop culture
What would an artist be without his fridge?
What would an artist be without his fridge?
February 1st 2012
According to recent research by the University of La Paz, there is a direct relationship between the production of an artist and the creative stimulus of his working environment. It is said...
Art - Pop culture
Instructions on how to stitch together a fridge
Instructions on how to stitch together a fridge
April 17th 2012
For the tacking, take two renowned brands, two companies that share the deep sense of style, design and artistic inventiveness so typical of Italy: that je ne sais quoi, that something so...
Fashion - Love affairs
The king of the third half
The king of the third half
May 3rd 2011
Want to know the truth? What people think is true about rugby is only a partial truth. When people think about rugby, they think about the violence of the game, the collisions in the scrum...
Sport - Love affairs
Two Italian Jobs, two Different Actors
Two Italian Jobs, two Different Actors
January 10th 2011
250 'limited-edition' 50’s inspired refrigerators recently rolled off the production line, styled with the MINI emblem, paintwork and original door handle. The bringing together of two well...
Partnership - Love affairs
Smeg wins "Good Design 2010" award
Smeg wins "Good Design 2010" award
May 6th 2011
The Chicago Athenaeum acknowledges Newson for Smeg oven and hob. The Smeg oven and hob designed by Marc Newson are now officially listed amongst the very best of International design. The...
Design - Technology with style
Smeg, not just products. Creations
Smeg, not just products. Creations
January 7th 2011
Smeg created the 50’s style retro line in the mid-90’s. The first product, the fridge, was an immediate planetary success due to its indeterminate appeal, it is a fridge that does not...
Design - Technology - Technology with style
WEST ELM and SMEG
WEST ELM and SMEG
May 17th 2013
There is something magical about New York. For many, a year with the Big Apple in their face is one of life’s rites of passage. And little wonder why: there’s 800 languages spoken, 9...
FAB28 - World news
FAB10 tests the new Jaguar XF Sportbreak
FAB10 tests the new Jaguar XF Sportbreak
December 10th 2012
SMEG50style interviewed FAB10, our specialist test pilot, trackside. FAB10 was enthusiastic: "The control on the bends is wonderful, it was a great thrill even going slow in lower gears....
Jaguar - Sportbreak - XF - World news
When style, design and good food make you reach for the sky.
When style, design and good food make you reach for the sky.
October 23rd 2012
The Smeg philosophy has always been to stand head and shoulders above the rest in terms of design quality, style and excellence. So it should come as no surprise that we jumped at the...
Happening - World news