Glamour

September 7th 2011
SMEG news: The FAB’aholic restaurant

A red FAB28 was requested to complete the interior decoration of Cherdak, a renowned restaurant owned by the chef Arkady Novikov, a popular figure with high society Muscovites. Located on the top floor of one of the most antique palaces of the Meshchansky district, a prestigious area that is also home to the headquarters of a number of different government agencies as well as the Central Bank of the Russian Federation. The restaurant has an original décor that is characterised by a style that unites elements of the traditional Russian dacia with pieces of vintage design. The menu is well researched, and the restaurant welcomes all of its clients into a “fairytale” setting that at the same time has an “alternative” atmosphere in which the unmistakable FAB stands out.

The decoration chosen by this new and exclusive location strengthens and encourages a shared attitude, upheld by local and International celebrities, who, in order to give an ulterior character and style to the interior décor of their homes they choose Smeg 50’s Retro Style appliances.

September 7th 2011
SMEG news: FAB conquers Moscow

Passion for FAB&Co has arrived in Moscow!

The lounge bar of the Ararat Park Hyatt Hotel is by no means the last in a series of exclusive locations in the Russian capital to have bought Smeg 50’s Retro Style appliances. The bar is an active part of the 5-star superior hotel designed to attract luxury globetrotting clientele who demand privacy, and excellent service. Situated in the centre of Moscow, the hotel is strategically positioned between the main historical-cultural sites such as the Bolshoi theatre, the Red Square and the Kremlin, and the most exclusive shopping malls such as GUM and TSUM.

The Conservatory Lounge & Bar is located on the top floor of the luxurious building and has recently been reviewed by the respected interior design magazine Architectural Digest who describe it as one of the most beautiful licensed premises in the world. Besides the uber-modern decor and the delicious menu there is also a distinctive veranda from which clients can enjoy magnificent views of the entire city. It is in this extremely popular exterior space that they have placed a FAB28 branded by Veuve Cliquot. It marries perfectly with the style of the hotel bar and lends the veranda a wonderful touch of retro allure.

The choice to enrich the décor with this object of design is not the result of chance, but derives from the belief that the FAB itself embodies the essence of the Conservatory - a luxury product that has a huge aesthetic impact.

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