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The Italian Chamber of Commerce in Sweden chose Smeg products to enrich and contextualise the exhibition space dedicated to prestigious brands which carry the flag for Italian production to mark the 150th anniversary of the unification of Italy.

Stockholm central station, a nerve centre for the city and the main arterial railway line for all of northern Europe, was chosen as the special location for the event, which took place in October.

A red FAB28 was requested to complete the interior decoration of Cherdak, a renowned restaurant owned by the chef Arkady Novikov, a popular figure with high society Muscovites. Located on the top floor of one of the most antique palaces of the Meshchansky district, a prestigious area that is also home to the headquarters of a number of different government agencies as well as the Central Bank of the Russian Federation. The restaurant has an original décor that is characterised by a style that unites elements of the traditional Russian dacia with pieces of vintage design. The menu is well researched, and the restaurant welcomes all of its clients into a “fairytale” setting that at the same time has an “alternative” atmosphere in which the unmistakable FAB stands out.

The decoration chosen by this new and exclusive location strengthens and encourages a shared attitude, upheld by local and International celebrities, who, in order to give an ulterior character and style to the interior décor of their homes they choose Smeg 50’s Retro Style appliances.

Passion for FAB&Co has arrived in Moscow!

The lounge bar of the Ararat Park Hyatt Hotel is by no means the last in a series of exclusive locations in the Russian capital to have bought Smeg 50’s Retro Style appliances. The bar is an active part of the 5-star superior hotel designed to attract luxury globetrotting clientele who demand privacy, and excellent service. Situated in the centre of Moscow, the hotel is strategically positioned between the main historical-cultural sites such as the Bolshoi theatre, the Red Square and the Kremlin, and the most exclusive shopping malls such as GUM and TSUM.

The Conservatory Lounge & Bar is located on the top floor of the luxurious building and has recently been reviewed by the respected interior design magazine Architectural Digest who describe it as one of the most beautiful licensed premises in the world. Besides the uber-modern decor and the delicious menu there is also a distinctive veranda from which clients can enjoy magnificent views of the entire city. It is in this extremely popular exterior space that they have placed a FAB28 branded by Veuve Cliquot. It marries perfectly with the style of the hotel bar and lends the veranda a wonderful touch of retro allure.

The choice to enrich the décor with this object of design is not the result of chance, but derives from the belief that the FAB itself embodies the essence of the Conservatory - a luxury product that has a huge aesthetic impact.

Smeg Holland recently renewed their collaboration with the TV program Top Chef, a working relationship that first began back in September 2010, when they supplied all the cooking appliances for the show, amongst others 8 iconic FAB28’s in Black Velvet. The first show, inspired by the American format of the same name, was transmitted on Dutch TV in the autumn of 2010, followed by a second serie throughout Spring 2011. It follows a group of amateur chefs performing various challenges and being judged by a jury of well-known Dutch chefs; Robert Kranenborg and Julius Jaspers. Every week the challengers were each put to the test at a Michelin star restaurant, such as the Librije and Beluga.

The popularity and the success of the show last year made the producers of the program specifically request Smeg products for a second year running to install in the individual kitchen zones in which the young chefs show off their skills each week. This winning choice not only helps to characterise the set, but at the same time it guarantees excellent performance.

The new season of Top Chef will start in September 2011.

The FAB28 was the protagonist of the 22nd edition of Lady Chef, an annual contest organised in Belgium that, in a shortlist of kitchen professionals, rewards the person who proposes the most distinctive menu judging both taste and creativity. This year the expert jury awarded the title of “Lady Chef” to Yanaïka Skrzyszkowiak who at just 22 years old took up the position of Chef de Cuisine in the Exquisa restaurant in Hasselt, Belgium.

Besides celebrating art and female culinary skill, the initiative promotes high quality gastronomy created with first class raw materials.

Smeg was considered the ideal partner for the event because the company not only supports the principles of “Made in Italy” and industrial design of domestic appliances, but it also expertly combines aesthetic style with excellent performance in order to achieve perfect cooking results, not to mention superior conservation of foods.

The Smeg FAB28 has once again been selected as the refrigerator of choice by the international design world.

ACE Hotels – a chain of urban hotels catering for the coolest of globetrotters (renowned for paying particular attention to aesthetic research) – has chosen these refrigerators to complement the decor of the suites of its New York hotel, which is strategically positioned between Madison Square Garden (a temple for sports and major international events) and the legendary Fifth Av (icon of the cosmopolitan jet-set).

The collaboration, born from the desire to give hotel suites cult appeal through significant design intervention, has been developed to support ACE Hotels' idea to offer the public a new experience based on the concept of staying in a "friend's cool loft".

To carry out this project, they have relied on decorative features such as the FAB28, which rises above the clichés of the traditional hotel minibar and looks the part amidst the high aesthetic and design inspired content.

http://www.acehotel.com/