smeg50style.com

There are many ways in which to measure the eclecticism of a design line. You might want to examine how many different and varied decorative styles it can fit with, or you could subject it to the aesthetic judgement of many different types of human beings and then draw your conclusions from the given responses.

But the definitive test, the final judgement, can only be decided by the test of the “Were-rabbit”. The test is the answer to one simple question: which electrical domestic appliance, which design line, which brand is courageous enough to be associated with an enormous and completely surreal and bizarre were-rabbit without ruining their corporate image or suffering a decrease in sales? Which electrical domestic appliance, which design line, which brand can come away from such an association with their eclecticism enriched?!

Well, you all know that the Smeg fridge passed this test with full marks! The truth is here on this very page, in the scenes of the successful animation Wallace & Gromit.

In the words of Nick Park, the director and screenwriter of the film: “A lot of my childhood memories are of very much about 1950s furnishings and household items. I always use things I remember from my childhood in my films so there’s no doubt my upbringing has affected the world Wallace & Gromit live in”.

Which domestic appliance brand features in the British cult animation, Wallace and Gromit’s Curse of the Ware Rabbit? Eager to find out more, we sent a keen film reporter to investigate!

The hit film The Curse of the Were Rabbit follows the eccentric inventor Wallace and his intelligent but silent dog, Gromit, as they come to the rescue of a village plagued by thousands of rabbits in the crucial lead up to their esteemed annual vegetable competition! During an operation to brainwash the rabbits to stop eating the prize vegetables, Wallace presses the wrong button on his wacky ‘manipulation-o-matic’ machine, and swaps personalities with one of the crazed rabbits! Disaster looms!

Over run by hundreds of rabbits loose in the house, and with a terrifying Were-rabbit on the rampage, Gromit struggles to cope – he escapes to the kitchen, for a moment of light relief (perhaps for tea and biscuits?) - and this is when a Smeg 50’s Retro Style fridge, star of many Hollywood productions, takes centre stage! Gromit turns to the rather special SMUG fridge – and OPENS IT to discovers hundreds of rabbits packed inside! Find out how they got there, and what Gromit does next by watching the film! Can Gromit save the day?!

Our reporter interviewed the creator of the film Nick Park who said “ the Smug fridge idea came from the fact that we’d all be pretty pleased if we had a Smeg fridge of our own and that perhaps Wallace might be a bit ‘smug’ about owning a Smeg fridge. It was all a bit silly, but it went down really well with our audiences and people still reference it today, so hopefully it’s one of those little details that people appreciated.”