What’s not to love about the new Group Chantelle’s ’Passionata’ advertising to celebrate its Spring/Summer 2013 collections?
Bar Rafaeli, homemade food and top design are a pretty hedonistic mix at any time. Smeg was tickled pink to support a company which champions the cause of women worldwide, and has synergetic values of enhancing everyday with design and special pieces while respecting the traditions of artisanal savoir faire.
Group Chantelle has six brands including Passionata, Orcanta and Chantelle and for six years it has supported La Flamme Marie Claire, dedicated to girl's schooling throughout the world. Candles are sold and lit to light up girls’ future: flames being the symbol of hope are available in the group’s stores throughout the year.
The Passionata brand emerged in the late 1980s transforming lingerie with its beautiful use of colour and modern design, another milestone in the group’s 130 year heritage. The Smeg FAB fridge range was a perfect fit for the Passionata ‘So Pretty’ and ‘Lovely Passio’ collections thanks to its highly distinguishable use of colour, its sense of individuality and an undeniable playful edge.
The new ads are all about style, creativity and femininity and between Bar, Smeg and Passionata we reckon they’ve definitely nailed the brief.