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January 10th 2011
Two Italian Jobs, two Different Actors
250 'limited-edition' 50’s inspired refrigerators recently rolled off the production line, styled with the MINI emblem, paintwork and original door handle. The bringing together of two well renowned brands was an ingenious idea and certainly went down as an instant hit. Both brands share that retro feel, the same passion for design and striking care for detail.
Anyway, the whole thing went so well that we received numerous requests from people who wanted us to help them differentiate between the two as they looked almost just alike.
So, although both products share the same badge and handle, a carton of milk and some eggs just will not fit into the side pocket of a MINI and naturally, of course, we would not want to go out for a spin in our very special fridge, now would we?
Our last word of advice on this score? Don't try to keep your fresh food shopping in the boot of a MINI for more than 10 hours.
February 1st 2012
According to recent research by the University of La Paz, there is a direct relationship between the production of an artist and the creative stimulus of his working environment. It is said...
January 24th 2012
© Copyright David Ruano
Let me introduce myself. I am FAB30, I am a sociologist by profession and if by chance you mistook me for a simple fridge, all the better: it means that my cover is...
December 14th 2011
Let’s do this in an orderly fashion. First of all, you should know that this is a true story. Now then, some time ago, an alert popped up at the Metropolitan Police...
May 3rd 2011
Want to know the truth? What people think is true about rugby is only a partial truth. When people think about rugby, they think about the violence of the game, the collisions in the scrum...
January 10th 2011
250 'limited-edition' 50’s inspired refrigerators recently rolled off the production line, styled with the MINI emblem, paintwork and original door handle. The bringing together of two well...
May 6th 2011
The Chicago Athenaeum acknowledges Newson for Smeg oven and hob.
The Smeg oven and hob designed by Marc Newson are now officially listed amongst the very best of International design. The...
January 7th 2011
Smeg created the 50’s style retro line in the mid-90’s. The first product, the fridge, was an immediate planetary success due to its indeterminate appeal, it is a fridge that does not...
January 4th 2012
The Italian Chamber of Commerce in Sweden chose Smeg products to enrich and contextualise the exhibition space dedicated to prestigious brands which carry the flag for Italian production to...
December 14th 2011
The prize ceremony for young directors MOVI&CO was held on 1st December at the Triennale in Milan. The winners included the viral video created for Smeg by Nicola Martini, which...
December 5th 2011
Which domestic appliance brand features in the British cult animation, Wallace and Gromit’s Curse of the Ware Rabbit? Eager to find out more, we sent a keen film reporter to investigate!...
Smeg wins "Good Design 2010" award
Technology with style:
SMEG philosophy 
